London: Zee Entertainment UK is making waves once again with the launch of &TV, marking a major milestone as the first Hindi Entertainment Channel to debut on Samsung TV Plus in the UK. This expansion into the UK market follows the successful launches of Zee One in Germany, Zee World English, and Zee Magic in France, further diversifying Zee Entertainment’s robust portfolio of channels in Europe.
With a thriving South Asian community of over 5 million people in the UK, &TV is poised to deliver high-quality Hindi entertainment to British viewers. The channel brings a mix of iconic Indian television shows, including Bhabhi Ji Ghar Pe Hain, Atal, Begusarai, Tere Bin, and Ghar Ek Mandir, all available with English subtitles. These popular shows capture the essence of everyday life in India, resonating with cultural experiences and emotions that strike a chord with the British Asian audience. The channel’s programming is designed to offer a familiar connection to India, ensuring a delightful viewing experience for its loyal audience.
This launch represents a significant development for Zee Entertainment as &TV becomes the latest addition to its growing footprint in Europe. Following the successful introduction of Zee One in Germany, Switzerland, and Austria in September 2023, &TV’s launch in the UK is part of Zee’s strategy to strengthen its relationship with the South Asian diaspora in Europe, delivering engaging content that appeals to local audiences with a strong Indian cultural identity.
“We are absolutely delighted to announce the launch of &TV on Samsung TV Plus,” said Ashok Namboodiri, Chief Business Officer – International Business, Zee Entertainment. “This incredible collaboration with Samsung TV Plus is a remarkable milestone for us. With this launch, we’re able to bring even more of our engaging and popular content to viewers in the UK. After the success of our other channels in the UK and Europe, we’re thrilled to expand our reach and deliver more Hindi-language entertainment to our audience.”
&TV’s arrival on Samsung TV Plus offers viewers a seamless, free-to-access entertainment experience. Samsung TV Plus, Samsung’s own FAST (Free Ad-Supported Streaming TV) service, requires no subscription, sign-up, or additional devices. The service comes pre-installed on Samsung Smart TVs from 2016 to 2024, and is also available for download on Samsung Galaxy devices through the Google Play and Galaxy Store in select regions. Accessible across the UK and 15 other European countries, Samsung TV Plus gives users access to a range of channels, including news, sports, and entertainment, as well as a library of popular movies and shows for on-demand viewing. The service is ad-supported and only requires an internet connection to stream content.
Stuart Pearson, UK Lead, Content Acquisition at Samsung TV Plus, expressed excitement about the launch, stating, “We are thrilled to introduce &TV to Samsung TV Plus in the UK. This exciting addition brings countless hours of Bollywood-centric content to our viewers in the region. Our partnership with Zee has always been built on strong foundations of audience engagement, and we are delighted to continue this successful collaboration.”
With &TV, Zee Entertainment continues to cater to the needs of the South Asian community in the UK, bringing a variety of engaging, family-oriented content that celebrates Indian culture and values. The launch on Samsung TV Plus is expected to further strengthen Zee’s position as a leading broadcaster for the Indian diaspora, allowing for deeper connections with viewers and amplifying its presence in the competitive UK market.
