Hindi News channel ZEE Hindustan has launched its extensive marketing campaign in Delhi-NCR, Uttar Pradesh, and Madhya Pradesh. The channel has launched a prelude for the marketing campaign with 3d model installation of 8ft tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport and Lucknow. This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs and 500 autos.
The channel has also been running a contest ‘Dekho Zee Hindustan, Jeeto Gold’ as an initiative to create brand recognition, awareness and create product sampling. The four-week contest will require audiences to answer the question and lucky winners will stand a chance to win gold worth of 50 thousand rupees from the channel.
Anindya Khare, Head of Marketing, Zee Media Corporation Limited, said, “Within a short span of time ZEE Hindustan has been able to create a distinct identity for itself and thereby amassing viewer preference. This campaign is aimed at engaging with our viewers and gratifying them for their channel loyalty. Our viewership on the digital platforms has also grown exponentially which is a testament of viewers trust in the Zee Hindustan brand. We are positive that it will also reflect in the viewership of other mediums as well”.
