Kochi: ZEE Keralam has rolled out another unique initiative the other day by running two vans with their logos to distribute gifts for the winners of the contest ‘Panam Kaykum Maram’ at their doorsteps across Kerala. The contest ‘Panam Kaykum Maram’ was run on the channel between 30th November to 5 December. The successful 420 viewers who have made the answers right for the questions will get pressure cookers at their doorsteps. And the lone lucky winner who had answered all the questions right in the entire week of the contest will get One lakh rupees as a cash prize.
ZEE Keralam has also become the first channel in Kerala to distribute the prizes at the doorsteps of all winners spread across the state. For this purpose, the channel runs two vans with their brand names on them. ZEE Keralam has said that they have taken such an initiative so as to honour the viewers who are an integral part of the ZEE Keralam family and to make the prompt delivery of the gifts. During COVID 19, the viewers have stood with us. Their support has made the channel climbing to the top among the other Malayalam channels. This is a token of respect for those who have taken part in the competition.
ZEE Keralam, the new entrant among the Malayalam entertainment channels, tops the second spot among the fiction category. Earlier, the channel had delivered the gifts of Chembarathi serial saree at the doorsteps of the winners. The serial artiste of the channel, Thara Kalyan and Haritha Nair, visited the home of a winner in the contest and that had become viral on social media.