Homegrown video streaming platform ZEE5 and the OTT arm of ZEEL, has announced that it is bringing the celebrations of Durga Puja on the platform from October 20 to 24, 2023.
Durga Puja is the largest festival in Bengal and for Bengalis across the world. It was recognised by UNESCO as an ‘Intangible Cultural Heritage of Humanity’.
Showcasing the artistry, ZEE5 is offering a walk-through experience from 35 pandals and a chance to witness the rituals from Sasthi to Sindoorkhela live.
Manish Kalra, Chief Business Officer, ZEE5 India, said, “India’s cultural tapestry is woven with lots of traditions, and customs, beautifully showcased through its diverse festivals. These celebrations not only illuminate the richness of our heritage but also epitomize the unity in diversity, reminding us of the shared values that bind us as a nation. At ZEE5, we believe in creating these immersive experiences, and celebrations which are an integral part of our cultural fabric. Wishing everyone a joyous and vibrant festive season! We hope our audiences like the specially curated festive content available on ZEE5.”
Abhirup Datta, Head of AVOD Marketing, ZEE5, added, “Our AVOD campaign for Durga Puja is designed to uphold India’s rich cultural legacy, diversity, artistry, and creativity to our global audience, bringing them closer to home. This year’s offerings are more magnificent, and we wanted to make them accessible to all by adding it to our AVOD catalogue. We welcome our viewers to join us this festive season and indulge into the expansive slate of content available on ZEE5.”
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