As part of the India Utsav celebrations, ZEE5 Global, the streaming platform for South Asian content, flew in actor Sonali Bendre for a special meet and greet with fans on 20th August in Dubai and Abu Dhabi.
The platform recently announced its association with the LuLu Group for their India Utsav celebrations to mark the 75th Indian Independence Day. The announcement was made during an on-ground press conference at LuLu Regional Headquarters in Dubai. In the Lulu Group’s first ever simultaneous region-wide launch of this celebration, the “India Utsav” was launched across the GCC countries on 15th August 2022 at Al Wahda Mall, Abu Dhabi.
The platform boasts of the largest and most comprehensive library catering to the significant diaspora population, including over 4000 movies and one of the largest libraries of content across South Indian languages. The platform recently premiered the mega-blockbuster ‘RRR’ in Telugu, Tamil, Malayalam, and Kannada and also ‘The Kashmir Files’, both of which were huge hits across the Middle East.
Commenting on the partnership, actor Sonali Bendre said, “It’s been such a fun experience being at the India Utsav in Dubai and interacting with everyone here. It’s great to see how everyone has participated in the activities as part of the celebrations. My association with ZEE5 Global has always been amazing and I’m so glad that my first OTT show, The Broken News on ZEE5 Global, has been much appreciated and loved by audiences across the world. I’m also excited that Duranga is receiving a positive response on ZEE5 Global, which is a creation of Rose Audio production and helmed by my husband Goldie Behl.”
Archana Anand, Chief Business Officer, ZEE5 Global, said, “We are very happy to partner with LuLu for yet another hugely successful event to bring the entertainment factor into the shopping experience. Sonali’s presence only added to the festive spirit as fans were thrilled to meet the star. The Middle East is a very special market for us and we look forward to continuing to enthral our audiences here with the best of Bollywood blockbusters and South Asian stories.”
In addition to this amidst upcoming festivities, the brand has also lined up a slew of new content launches and partnership announcements which will be unveiled in the next few weeks.