Bengaluru: Zeotap, a leading customer intelligence platform, today announced that it has been named in the 2020 Cool Vendors In Advertising Report by Gartner.
“We consider our recognition as confirmation of our mission to empower companies to unlock the power of data, deepen customer relationships and increase business performance,” said Daniel Heer, CEO, and Co-Founder of zeotap. ”Companies across industries are aware of the need for a full-stack, end-to-end solution to execute data strategies and connect with customers in more meaningful and efficient ways, but haven’t always known where to turn. In our opinion, brands large and small should know that zeotap is uniquely positioned to be the global leader in customer intelligence and can help them achieve their business goals while also raising the bar on privacy governance.”
According to the report, “Cookie deprecation and privacy regulation are substantially changing the advertising landscape. Data collected and linked by third-party cookies are disappearing. Marketing leaders face a world characterized by walled-garden dominance and consent-based ad paradigms. Against this backdrop, innovative vendors offer cool new approaches to streamline nonprogrammatic ad buys, enhance media measurement, and manage identity on a privacy-first basis.”
Zeotap’s Customer Intelligence Platform (CIP) enables brands to connect and transform their first-party data into actionable customer intelligence with activation available across the marketing ecosystem in more than a dozen countries. The company’s CIP addresses marketers’ needs with an integrated suite of solutions for first-party data unification, deterministic identity resolution, third-party data enrichment, analytics/modeling, and activation. It replaces the variegated collection of point solutions with which brands typically wrestle, leading to meaningful performance gains and material cost efficiencies. Zeotap also employs best-of-breed governance, risk management and compliance (GRC) measures across its entire stack, including those pertaining to its ISO 27001 and CSA STAR privacy certifications.
Gartner, “Cool Vendors in Advertising,” Eric Schmitt and Andrew Frank, 29 April 2020.