National: Zomato’s Onam campaign uses regional storytelling to highlight Kerala’s culture and traditions, connecting emotionally with the audience through family reunions. The campaign integrates Zomato’s service for Onam feasts, focusing on convenience. It maintains authenticity with accurate representation of local elements and features a Malayalam soundtrack for a complete experience.
The film ‘Onam Calling’ follows a young professional missing home during Onam. While traveling through the state, she captures the festival’s essence, encountering colorful characters typical of Onam celebrations who join her journey home. Upon returning, her mother, overwhelmed by guests, uses Zomato for a delightful feast.
This 360-degree campaign by Zomato will be amplified across film, OOH, Mall Branding, Bags and Metro Wrap.
Links to the film:
