• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, April 11, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Zydus Wellness partners with Lowe Lintas for creative duties of Sugar Free

by Editorial
March 6, 2020
in Advertising, Featured
1 min read
Zydus Wellness partners with Lowe Lintas for creative duties of Sugar Free
Share Share ShareShare

Sugar Free, a brand owned by Zydus Wellness, recently appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch that saw participation from some of the leading agencies in the country. The scope entails building the brand’s strategy and managing its creative duties.

Launched in 1988, Sugar Free is a market leader today with close to 94% share. With its range of products like Sugar Free Gold, Sugar Free Natura and Sugar Free Green, Zydus Wellness is continuously making efforts to strengthen its consumer connect and promote health & fitness through advertising campaigns and celebrity endorsements.

Anaheeta Goenka
Anaheeta Goenka

The sugar-substitute market has seen a shift in consumption patterns, as non-diabetics account for almost half the total sales today. Additionally, the rural market is also catching pace with the urban and the traction is only getting stronger. As a brand, Sugar Free intends to grow a lot faster in the coming years as more and more consumers adopt healthier lifestyles.

Exhilarated about the win, Anaheeta Goenka, President, Lowe Lintas said “Sugar Free is a great brand and we are really excited with the mandate. We look forward to this strategic & creative partnership to bring growth to the sugar-substitute category. Here’s to sweet beginnings!”

The Mumbai office of Lowe Lintas will handle the account.

Tags: Anaheeta GoenkaLowe LintasSugar Free Creative DutiesZydus Wellness

Related Posts

Ariel India’s #SonsShareTheLoad make it to WARC's most awarded work for media excellence in 2020
Advertising

Ariel India’s #SonsShareTheLoad make it to WARC’s most awarded work for media excellence in 2020

by Editorial
April 10, 2021
0

Mumbai: Ariel India is committed to progressing the lives of women across the country because women are the backbone of...

Read more
Flags Communications bags Marcom mandate for launching first of its kind On-Demand home Services app in the Indian Market
Advertising

Flags Communications bags Marcom mandate for launching first of its kind On-Demand home Services app in the Indian Market

by Editorial
April 10, 2021
0

New Delhi: New Delhi-based, Flags Communications has bagged a 360-degree Marcom mandate for launching the first of its kind On-Demand...

Read more
LV Krishnan, CEO, TAM Media Research

Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research

April 9, 2021
The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta - Sony Pictures Networks India

The biggest tool in animation that we have is that we are the only channel available in 8 regional languages: Leena Lele Dutta, Sony Pictures Networks India

April 9, 2021
Celebrating 14 Years of IPL Advertisement

Celebrating 14 Years of IPL Advertisement

April 9, 2021
How Digital Platforms are gearing up for the upcoming IPL season

How Digital Platforms are gearing up for the upcoming IPL season

April 9, 2021
GoNutsUSP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George - Gonuts

GoNuts USP is the depth of experience we have as founders across technology, scaling start-ups and entertainment: Joji George

April 8, 2021
Through progressive initiatives and campaigns, we as a brand can bring women’s personal needs to the forefront: Sahil Dharia - Soothe Healthcare

Through progressive initiatives and campaigns, We as a brand can bring women’s personal needs to the forefront: Sahil Dharia, Soothe Healthcare

April 7, 2021

Subscribe to Newsletters

Trending

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for 'Sidharth Bhakti'
Featured

Sidharth TV Network to launch 4 Channels in Orissa; Starts test run for ‘Sidharth Bhakti’

by Editorial
April 10, 2021
0

Sitaram Agarwal, who launched the Sarthak TV in 2010 and later sold it to ZEEL in 2015 has started his...

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM

ZEE Keralam to do a Direct to TV release of the film “Krishnankutty Pani Thudangi” on April 11, 7 PM

April 7, 2021
Kooku OTT App launches new web series ‘Lolita PG House’

Kooku OTT App launches new web series ‘Lolita PG House’

April 2, 2021
Viacom18 appoints Chanpreet Arora as Business Head - AVOD (Voot) & Vineet Govil as Chief Technology Officer, Viacom18 Digital Ventures

Viacom18 appoints Chanpreet Arora as Business Head – AVOD (Voot) & Vineet Govil as CTO, Digital Ventures

April 8, 2021
Star Jalsha Paribar Award 2021

Star Jalsha to telecast Star Jalsha Paribar Award 2021 on 4th April

March 31, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.