Madurai: FM Radio Network Radio Mirchi has joined hands with ‘Namma Madurai’ a two-day event to highlight various issues of the city and to improve social consciousness.
Radio Mirchi in Madurai recently concluded the 2-day event ‘Namma Madurai’. The event is part of the FM Network’s Rural and Consumer engagement initiative that highlighted various issues of the city in order to improve its social consciousness.
Manoj Mathan, SR.VP & Regional Director South – ENIL on LinkedIn said, “ “The 2-day spectacle witnessed a Kidathon (Kids run), A Patimandram featuring the legendary Solomonpaapaya, a drive to clean up the banks of River Vaigai, a kabaddi tournament, happy streets amongst many other activities spread across the city.”
A star night featuring some of the biggest Tamil Stars concluded the event.
In a span of two days a lot of brands associated with the event and touched base with over 25 thousand people directly. On an overall basis, they reached to 2 lakh people.
As many as 24 brands came for the two-day spectacle, Namma Madurai and got massive PR reach that showcased the power of brand Radio Mirchi.