BIG FM launched its report titled “BIG BUZZ: The Lockdown edition- May 2020” it highlights the growth of BIG FM as a network and the major achievements, Initiative that the network has achieved in this phase.
According to the report, 82% of the population in the markets tuned in to FM Radio, Regular listeners in millions saw a 2.2 million increase from 48mn to 51mn during the covid lockdown. While Average daily duration too witnessed a good growth of 02:36 (HH: MM) during the covid lockdown period.
The IRS 2019 Q4 report too highlighted that BIG FM is leading the radio category in most of the cities. Uttar Pradesh, Rajasthan, Punjab, Karnataka, Jharkhand, and Jammu & Kashmir are the cities wherein BIG FM is leading at the 1st position.
With defining the new normal, BIG FM launched a new morning show “Onward and Upward – The Big FM Morning Show – Lockdown series” for its employees. Through this initiative, the company conducts a 1-hour session every morning that will feature a renowned business leader from the radio network who will conduct the session with 200+ BIG FM employees where they shall discuss the various aspects of how to propel their business to greater heights.
With supporting all the initiatives that were highlighted by the government, BIG FM through their digital presence played a vital role in spreading the message and also received recognition and praise from Narendra Modi.
The pillars of BIG FM, RJ’s from different states also contributed their best in these times of crisis in all ways possible.
With the entire nation in lockdown, BIG FM has left no stone unturned to keep their listeners entertained at this point of time too, with various events and initiatives BIG FM is truly acing it.
The BIG FM Network has truly been a big name in the radio space with their tremendous contributions and entertaining their listeners throughout even in the times of crisis.