Mumbai : Next Radio Ltd. owned Private FM Radio brand 94.3 Radio One, has announced 25% hike in its ad rates and implemented high profile changes to its leadership team.
The rate revision is applicable from 1st February 2016 to all its 7 stations located in Mumbai, Delhi, Kolkata, Chennai, Pune, Bangalore and Ahmedabad.
The high profile promotions include elevation of Saurabh Sehgal to COO of Operations. Shyju Varkey being elevated to COO for Strategy & New Revenue, Anil Machado to Chief Content & Talent Officer, Debojit Saha to Chief Innovation Officer and Sabina Sanghvi to Business Cluster Director Pune, Kolkatta, Chennai & Ahmedabad.
Hrishikesh Kannan has also been elevated to National host/producer training Director.
Speaking about the ad rate revision, Vineet Singh Hukmani MD & CEO of Radio One said, “The 25 per cent increase is because we have invested heavily into creating differentiated programs across all our cities that get very high engagement for upscale listeners and therefore for the advertiser, both on air and on social media. Furthermore, we are running full on spot inventory and in order to create a good balance for listeners we have no choice but to raise rates. Most large clients and agencies are aware of the high engagement value we bring and have encouraged us to improve value and price thereby reducing on air clutter for listeners. We thank them for their constant support for our differentiated play.”
Speaking on the top level promotions he said, “We are so pleased to elevate the enablers and drivers of our business who will lead our company through the next phase of radio. Additionally, we are also bullish about new hiring across key departments in large revenue cities which we have begun in full swing. We owe this confidence to our audience engagement based differentiated model which is showing good growth traction. Our cost control both at an operations level and the fact that we did not strategically bid for expensive licenses in the auctions held earlier makes our P&L model very attractive and unique”
