Chennai: After test marketing its products for almost two years in southern parts of the country, New Delhi-based Mother Dairy will formally launch its dairy products in Chennai in a month, a top official said on Tuesday.
The company which is currently growing at a CAGR of 20 per cent, is also eyeing Rs 10,000-crore business by 2017.
“We are looking at Chennai market very closely. It offers huge potential. In a month or so, we will launch products in Chennai”, Mother Dairy Fruit and Vegetable Pvt Ltd Business Head (Milk, Mother Dairy Fruit and Vegetable), Sandeep Ghosh told reporters here.
“The company is growing at 20 per cent CAGR (compounded annual growth rate) and is eyeing Rs 10,000 crore business by 2017 and of that dairy business will be Rs 7,500 crore.”
Mother Diary, a wholly-owned subsidiary of National Dairy Development Board, is also aiming to expand its outlets in the country. The company plans to set up 6,000 outlets in Chennai, Bangalore and Hyderabad in six months.
“We will be looking at 15-20 per cent of business from southern region. South for us is, currently, Chennai, Bangalore and Hyderabad,” Ghosh said.
Milk will be procured from the Balaji Milk facility at Tirupati and served to Chennai and Bangalore region.
The company is also looking at home delivery of milk in Chennai and it would be priced at Rs 39 per litre for toned milk, full cream milk at Rs 48 per litre and double toned milk and standard toned milk at Rs 36 per litre each.
Mother Diary will also enter Rs 4,000-crore dairy whitener market with the formal launch of a product in a month or two country-wide, he said.
