Tuesday, July 14, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Is Aarambh on Star Plus the Indian Game of Thrones..!

by MN4U Bureau
May 23, 2017
in Exclusive, Featured
Reading Time: 6 mins read
A A
Is Aarambh on Star Plus the Indian Game of Thrones..!

Share Share ShareShare

If you thought production of television shows was an easy job for the makers, think again! Aarambh is a television show, which cannot be bound by monies or manpower. It has brought together the best of talent from across genres in India ranging from veteran actress TanujaMukerji to writer Vijayendra Prasad from Baahubali team and Director Goldie Behl under one banner.

The Production value of the show, Grandeur in every aspect of making, assembly of top talents in the industry along with the genre of the show draws parallels with the American Fantasy Drama Series Game of Thrones that is considered to be the most popular television series in the history of international television markets.

While, The show Aaranbhis a narration of two historic clans – Aryans and Dravidians – as they battle against each other to win the land for their generations and children. Game of Throne revolves around a dynastic conflict among competing claimants for succession to the Iron Throne of the Seven Kingdoms, with other noble families fighting for independence from the throne.

For Star Plus and other leading GECs in the country they have almost explored every aspect of Indian Epics and Mythology and they are in dire need to match the ever-growing expectations of the audience. Resultant was the show Aarambh that is not less than any mega budgeted period fantasy movie.

Amidst this story of war and bloodshed in Aarambh, the production has been employing top talent also for costume designing, artistes for props and security guards. If sources are to be believed, production house ‘Rose Productions’ led by Srishti Arya has hired more than 500 security guards to allow smooth transit of weaponry used for war sequences from one corner of the country to another. The show has been shot at multiple locations and it is no surprise that transportation is adding up to a huge cost for the producer.

Confirming on the same, Srishti said, “We are taking utmost care of the products not only because it is difficult to procure and make such antique weapons, but also because they have to be handled and secured by trained professionals to avoid any mishap.”

Aarambh has also been grabbing a lot of eyeballs due to its magnificent cast which includes Karthika Nair, Rajneesh Duggal and TanujaMukherji in pivotal roles are being shot in a larger-than-life manner with a lot of money being spent on VFX too.

The lead actress Karthika Nair, who is a very successful actress down South, is making her television debut with Aarambh and is very excited about the show. However, she was initially very apprehensive about taking up a TV show because of the long, stretched formats and the fear of stepping out of her comfort zone and taking up something that has a longer commitment. Goldie Behl had personally chosen Karthika to play the character of Devsena because he was looking for someone with South Indian attributes, and Karthika fit the role perfectly.

“I don’t work for money. “, says Karthika. “I do only quality work, and for me, the script is all that matters. When Goldie Sir initially approached me, I rejected it because I did not want to work in television. However, after I read the script, my approach changed completely. For an actress to let go of such an amazing script would be blasphemous. “, she added.

One of the main reasons why Karthika agreed to do the show was because it was a finite series, and also a very challenging and progressive character. She plays the character of Devsena, who is the princess – soon to be queen, of the Dravidian clan, and the warrior who saves her clan from the attacks of the Aryans.

All said and done, the show is definitely becoming the biggest project on Indian Television and no wonder it has drawn comparison with the most popular international fiction series Game of Thrones.

No doubt, Star Plus is charting a huge marketing push to take to masses and reach every corner of the country. The show will also be extending a tangible benefit to Star India, as its regional channels will also be benefitting out of it as the same can be dubbed and remade in to regional languages.

Is Aarambh on Star Plus the Indian Game of Thrones..!

If you thought production of television shows was an easy job for the makers, think again! Aarambh is a television show, which cannot be bound by monies or manpower. It has brought together the best of talent from across genres in India ranging from veteran actress TanujaMukerji to writer Vijayendra Prasad from Baahubali team and Director Goldie Behl under one banner.

The Production value of the show, Grandeur in every aspect of making, assembly of top talents in the industry along with the genre of the show draws parallels with the American Fantasy Drama Series Game of Thrones that is considered to be the most popular television series in the history of international television markets.

While, The show Aaranbh is a narration of two historic clans – Aryans and Dravidians – as they battle against each other to win the land for their generations and children. Game of Throne revolves around a dynastic conflict among competing claimants for succession to the Iron Throne of the Seven Kingdoms, with other noble families fighting for independence from the throne.

For Star Plus and other leading GECs in the country they have almost explored every aspect of Indian Epics and Mythology and they are in dire need to match the ever-growing expectations of the audience. Resultant was the show Aarambh that is not less than any mega budgeted period fantasy movie.

Amidst this story of war and bloodshed in Aarambh, the production has been employing top talent also for costume designing, artistes for props and security guards. If sources are to be believed, production house ‘Rose Productions’ led by Srishti Arya has hired more than 500 security guards to allow smooth transit of weaponry used for war sequences from one corner of the country to another. The show has been shot at multiple locations and it is no surprise that transportation is adding up to a huge cost for the producer.

Confirming on the same, Srishti said, “We are taking utmost care of the products not only because it is difficult to procure and make such antique weapons, but also because they have to be handled and secured by trained professionals to avoid any mishap.”

Aarambh has also been grabbing a lot of eyeballs due to its magnificent cast which includes Karthika Nair, Rajneesh Duggal and Tanuja Mukherji in pivotal roles are being shot in a larger-than-life manner with a lot of money being spent on VFX too.

The lead actress Karthika Nair, who is a very successful actress down South, is making her television debut with Aarambh and is very excited about the show. However, she was initially very apprehensive about taking up a TV show because of the long, stretched formats and the fear of stepping out of her comfort zone and taking up something that has a longer commitment. Goldie Behl had personally chosen Karthika to play the character of Devsena because he was looking for someone with South Indian attributes, and Karthika fit the role perfectly.

“I don’t work for money. “, says Karthika. “I do only quality work, and for me, the script is all that matters. When Goldie Sir initially approached me, I rejected it because I did not want to work in television. However, after I read the script, my approach changed completely. For an actress to let go of such an amazing script would be blasphemous. “, she added.

One of the main reasons why Karthika agreed to do the show was because it was a finite series, and also a very challenging and progressive character. She plays the character of Devsena, who is the princess – soon to be queen, of the Dravidian clan, and the warrior who saves her clan from the attacks of the Aryans.

All said and done, the show is definitely becoming the biggest project on Indian Television and no wonder it has drawn comparison with the most popular international fiction series Game of Thrones.

No doubt, Star Plus is charting a huge marketing push to take to masses and reach every corner of the country. The show will also be extending a tangible benefit to Star India, as its regional channels will also be benefitting out of it as the same can be dubbed and remade in to regional languages.

Tags: actress Karthika Nairactress TanujaMukerjiAmerican Fantasy Drama Series Game of ThronesIs Aarambh on Star Plus the Indian Game of Thrones..!Rose ProductionsSrishti AryaVijayendra Prasad and Director Goldie Behl

RECENT POSTS

“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing
Exclusive

“A Homebuyer Doesn’t Begin with Square Footage—They Begin with Aspiration”: Diptakirti Chaudhuri on How Casagrand is Rewriting Real Estate Marketing

July 14, 2026
0

For years, residential real estate marketing in India revolved around a familiar formula—location, pricing, amenities and possession timelines. Today, however,...

Read moreDetails
The traditional marketing funnel is gone; brands need a smarter growth framework: Ritika Jaiswal & Ranit Mukherjee, popkorn
Exclusive

The traditional marketing funnel is gone; brands need a smarter growth framework: Ritika Jaiswal & Ranit Mukherjee, popkorn

July 14, 2026
0

popkorn creative agency, is part of the Value 360 Group, building work at the intersection of insight, emotion and craft....

Read moreDetails
Digital Advertising’s Next Growth Phase Will Be Driven by Trust and Accountability: Samir Karpe, DoubleVerify
Exclusive

Digital Advertising’s Next Growth Phase Will Be Driven by Trust and Accountability: Samir Karpe, DoubleVerify

July 13, 2026
0

As digital advertising continues to evolve, marketers are placing greater emphasis on transparency, accountability and measurable business outcomes. While independent...

Read moreDetails
Consumers value trust, safety, convenience, and confidence beyond technical product specifications today:  Ram Avadh Singh, VYNA Electric
Exclusive

Consumers value trust, safety, convenience, and confidence beyond technical product specifications today: Ram Avadh Singh, VYNA Electric

July 13, 2026
0

While India's consumer and technology sectors continue to witness the emergence of new-age brands, categories such as electricals, switchgear, wiring,...

Read moreDetails
Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies
Exclusive

Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies

July 10, 2026
0

Refroid Technologies is pioneering next-generation liquid cooling solutions that are redefining how data infrastructure operates, helping organisations enhance performance, improve...

Read moreDetails
CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity:  Atin Wahal, Saatchi & Saatchi India
Exclusive

CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India

July 9, 2026
0

Saatchi & Saatchi India, part of Publicis Groupe India, is a full-funnel agency that helps brands unlock growth through creativity,...

Read moreDetails

LATEST NEWS

Kalyan Jewellers appoints Sara Ali Khan as Brand Ambassador

Kalyan Jewellers appoints Sara Ali Khan as Brand Ambassador

July 14, 2026
Ravi Prakash named as Vice President – Sales at Mahua Network

Ravi Prakash named as Vice President – Sales at Mahua Network

July 14, 2026

ANALYSIS

WARC & TIKTOK
Analysis

88% marketers see higher creative output with AI, yet only 45% report better quality: WARC x TikTok x LIONS Advisory Report

July 14, 2026
0

Mumbai: Generative AI is transforming the way brands create, adapt and scale marketing content, but the next competitive advantage will...

PEOPLE

Ravi Prakash named as Vice President – Sales at Mahua Network
People

Ravi Prakash named as Vice President – Sales at Mahua Network

July 14, 2026
0

Mumbai: Mahua Network has appointed Ravi Prakash as Vice President – Sales, strengthening its leadership team as the organisation focuses...

MARKETING

Kalyan Jewellers appoints Sara Ali Khan as Brand Ambassador
Marketing

Kalyan Jewellers appoints Sara Ali Khan as Brand Ambassador

July 14, 2026
0

Thrissur: Kalyan Jewellers has announced the appointment of actor Sara Ali Khan as its newest brand ambassador. She joins the...

Subscribe to Newsletters

ADVERTISING

SIMCA Advertising expands premium media portfolio, strengthens DOOH network with ₹10 crore BFSI order
Advertising

SIMCA Advertising expands premium media portfolio, strengthens DOOH network with ₹10 crore BFSI order

July 14, 2026
0

Mumbai: SIMCA Advertising Ltd., a media technology and Digital Out-of-Home (DOOH) advertising company, has expanded its premium media portfolio through...

PRINT

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities
Print

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities

June 22, 2026
0

Ahmedabad: Celebrating 23 years of publication, Gujarati daily Divya Bhaskar has unveiled a special commemorative edition that brings together 50...

AUTHOR'S CORNER

The Evolution of Digital Giving: Lessons Marketers Can Learn from Crowdfunding Campaigns
Authors Corner

The Evolution of Digital Giving: Lessons Marketers Can Learn from Crowdfunding Campaigns

July 14, 2026
0

The way people engage online has fundamentally changed. Today, consumers expect every digital interaction to be instant, personalised and meaningful....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Laadli

Laadli Awards opens entries for 16th edition, introduces new student category to recognise gender-sensitive storytelling

July 14, 2026
Kalyan Jewellers appoints Sara Ali Khan as Brand Ambassador

Kalyan Jewellers appoints Sara Ali Khan as Brand Ambassador

July 14, 2026
Ravi Prakash named as Vice President – Sales at Mahua Network

Ravi Prakash named as Vice President – Sales at Mahua Network

July 14, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.