Wednesday, May 27, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

Is Aarambh on Star Plus the Indian Game of Thrones..!

by MN4U Bureau
May 23, 2017
in Exclusive, Featured
Reading Time: 6 mins read
A A
Is Aarambh on Star Plus the Indian Game of Thrones..!

Share Share ShareShare

If you thought production of television shows was an easy job for the makers, think again! Aarambh is a television show, which cannot be bound by monies or manpower. It has brought together the best of talent from across genres in India ranging from veteran actress TanujaMukerji to writer Vijayendra Prasad from Baahubali team and Director Goldie Behl under one banner.

The Production value of the show, Grandeur in every aspect of making, assembly of top talents in the industry along with the genre of the show draws parallels with the American Fantasy Drama Series Game of Thrones that is considered to be the most popular television series in the history of international television markets.

While, The show Aaranbhis a narration of two historic clans – Aryans and Dravidians – as they battle against each other to win the land for their generations and children. Game of Throne revolves around a dynastic conflict among competing claimants for succession to the Iron Throne of the Seven Kingdoms, with other noble families fighting for independence from the throne.

For Star Plus and other leading GECs in the country they have almost explored every aspect of Indian Epics and Mythology and they are in dire need to match the ever-growing expectations of the audience. Resultant was the show Aarambh that is not less than any mega budgeted period fantasy movie.

Amidst this story of war and bloodshed in Aarambh, the production has been employing top talent also for costume designing, artistes for props and security guards. If sources are to be believed, production house ‘Rose Productions’ led by Srishti Arya has hired more than 500 security guards to allow smooth transit of weaponry used for war sequences from one corner of the country to another. The show has been shot at multiple locations and it is no surprise that transportation is adding up to a huge cost for the producer.

Confirming on the same, Srishti said, “We are taking utmost care of the products not only because it is difficult to procure and make such antique weapons, but also because they have to be handled and secured by trained professionals to avoid any mishap.”

Aarambh has also been grabbing a lot of eyeballs due to its magnificent cast which includes Karthika Nair, Rajneesh Duggal and TanujaMukherji in pivotal roles are being shot in a larger-than-life manner with a lot of money being spent on VFX too.

The lead actress Karthika Nair, who is a very successful actress down South, is making her television debut with Aarambh and is very excited about the show. However, she was initially very apprehensive about taking up a TV show because of the long, stretched formats and the fear of stepping out of her comfort zone and taking up something that has a longer commitment. Goldie Behl had personally chosen Karthika to play the character of Devsena because he was looking for someone with South Indian attributes, and Karthika fit the role perfectly.

“I don’t work for money. “, says Karthika. “I do only quality work, and for me, the script is all that matters. When Goldie Sir initially approached me, I rejected it because I did not want to work in television. However, after I read the script, my approach changed completely. For an actress to let go of such an amazing script would be blasphemous. “, she added.

One of the main reasons why Karthika agreed to do the show was because it was a finite series, and also a very challenging and progressive character. She plays the character of Devsena, who is the princess – soon to be queen, of the Dravidian clan, and the warrior who saves her clan from the attacks of the Aryans.

All said and done, the show is definitely becoming the biggest project on Indian Television and no wonder it has drawn comparison with the most popular international fiction series Game of Thrones.

No doubt, Star Plus is charting a huge marketing push to take to masses and reach every corner of the country. The show will also be extending a tangible benefit to Star India, as its regional channels will also be benefitting out of it as the same can be dubbed and remade in to regional languages.

Is Aarambh on Star Plus the Indian Game of Thrones..!

If you thought production of television shows was an easy job for the makers, think again! Aarambh is a television show, which cannot be bound by monies or manpower. It has brought together the best of talent from across genres in India ranging from veteran actress TanujaMukerji to writer Vijayendra Prasad from Baahubali team and Director Goldie Behl under one banner.

The Production value of the show, Grandeur in every aspect of making, assembly of top talents in the industry along with the genre of the show draws parallels with the American Fantasy Drama Series Game of Thrones that is considered to be the most popular television series in the history of international television markets.

While, The show Aaranbh is a narration of two historic clans – Aryans and Dravidians – as they battle against each other to win the land for their generations and children. Game of Throne revolves around a dynastic conflict among competing claimants for succession to the Iron Throne of the Seven Kingdoms, with other noble families fighting for independence from the throne.

For Star Plus and other leading GECs in the country they have almost explored every aspect of Indian Epics and Mythology and they are in dire need to match the ever-growing expectations of the audience. Resultant was the show Aarambh that is not less than any mega budgeted period fantasy movie.

Amidst this story of war and bloodshed in Aarambh, the production has been employing top talent also for costume designing, artistes for props and security guards. If sources are to be believed, production house ‘Rose Productions’ led by Srishti Arya has hired more than 500 security guards to allow smooth transit of weaponry used for war sequences from one corner of the country to another. The show has been shot at multiple locations and it is no surprise that transportation is adding up to a huge cost for the producer.

Confirming on the same, Srishti said, “We are taking utmost care of the products not only because it is difficult to procure and make such antique weapons, but also because they have to be handled and secured by trained professionals to avoid any mishap.”

Aarambh has also been grabbing a lot of eyeballs due to its magnificent cast which includes Karthika Nair, Rajneesh Duggal and Tanuja Mukherji in pivotal roles are being shot in a larger-than-life manner with a lot of money being spent on VFX too.

The lead actress Karthika Nair, who is a very successful actress down South, is making her television debut with Aarambh and is very excited about the show. However, she was initially very apprehensive about taking up a TV show because of the long, stretched formats and the fear of stepping out of her comfort zone and taking up something that has a longer commitment. Goldie Behl had personally chosen Karthika to play the character of Devsena because he was looking for someone with South Indian attributes, and Karthika fit the role perfectly.

“I don’t work for money. “, says Karthika. “I do only quality work, and for me, the script is all that matters. When Goldie Sir initially approached me, I rejected it because I did not want to work in television. However, after I read the script, my approach changed completely. For an actress to let go of such an amazing script would be blasphemous. “, she added.

One of the main reasons why Karthika agreed to do the show was because it was a finite series, and also a very challenging and progressive character. She plays the character of Devsena, who is the princess – soon to be queen, of the Dravidian clan, and the warrior who saves her clan from the attacks of the Aryans.

All said and done, the show is definitely becoming the biggest project on Indian Television and no wonder it has drawn comparison with the most popular international fiction series Game of Thrones.

No doubt, Star Plus is charting a huge marketing push to take to masses and reach every corner of the country. The show will also be extending a tangible benefit to Star India, as its regional channels will also be benefitting out of it as the same can be dubbed and remade in to regional languages.

Tags: actress Karthika Nairactress TanujaMukerjiAmerican Fantasy Drama Series Game of ThronesIs Aarambh on Star Plus the Indian Game of Thrones..!Rose ProductionsSrishti AryaVijayendra Prasad and Director Goldie Behl

RECENT POSTS

At Visa, we’re very clear that affluence isn’t one-size-fits-all: Rishi Chhabra, Visa India
Exclusive

At Visa, we’re very clear that affluence isn’t one-size-fits-all: Rishi Chhabra, Visa India

May 27, 2026
0

Visa which works in the digital payments area and the official Partner of FIFA, recently announced a FIFA World Cup...

Read moreDetails
Building long-term credibility is where public relations creates maximum brand value: Radhika Nihalani, Think Ink
Exclusive

Building long-term credibility is where public relations creates maximum brand value: Radhika Nihalani, Think Ink

May 27, 2026
0

Think Ink Communications is a communications agency specialising in entertainment and lifestyle. The company services top brands in the sector,...

Read moreDetails
The $2.5 Billion Question: Publicis Just Bought the Identity Layer and the Industry Is Still Processing It
Exclusive

The $2.5 Billion Question: Publicis Just Bought the Identity Layer and the Industry Is Still Processing It

May 26, 2026
0

The advertising industry has seen acquisitions, mergers, and technology integrations for decades. Yet every once in a while, a deal...

Read moreDetails
The creative industry needs to reposition itself as future-facing: Sajid Khan, AdVinciCode
Exclusive

The creative industry needs to reposition itself as future-facing: Sajid Khan, AdVinciCode

May 26, 2026
0

AdVinciCode is a Mumbai-based advertising and marketing company specialising in creative campaigns, strategic branding, and innovative digital solutions that help...

Read moreDetails
Experiential Marketing will drive consumer nutrition awareness and adoption through first-hand product experiences: Chirag Yadava, Ruokamill
Exclusive

Experiential Marketing will drive consumer nutrition awareness and adoption through first-hand product experiences: Chirag Yadava, Ruokamill

May 25, 2026
0

Ruokamill, a science-backed nutrition brand focused on delivering holistic, age and gender specific nutritional solutions, has appointed Fifth Archer, a...

Read moreDetails
Leo India dominates Creative Agency rankings, Enormous tops independent charts, while PepsiCo India emerges as Client of the Year at ABBY 2026
Exclusive

Leo India dominates Creative Agency rankings, Enormous tops independent charts, while PepsiCo India emerges as Client of the Year at ABBY 2026

May 22, 2026
0

Panaji: The ABBY Awards 2026 at Goafest 2026 announced the winners across Creative Network Agency of the Year, Creative Independent...

Read moreDetails

LATEST NEWS

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

May 27, 2026
Paisabazaar

Paisabazaar ropes in Irfan Pathan for new Credit Premier League campaign

May 27, 2026

ANALYSIS

Hansa Research
Analysis

70% IPL viewers use TV and OTT together, 22% prefer highlights and short-format content: Hansa Research Group

May 26, 2026
0

Mumbai: Hansa Research Group, through its IPLomania study tracking audience behaviour during the first six weeks of IPL 2026, has...

PEOPLE

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business
People

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

May 27, 2026
0

Mumbai: OpenAI has appointed Colin Fleming as Chief Marketing Officer, Business, as the artificial intelligence company sharpens its enterprise growth...

MARKETING

Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever unveils biggest-ever FIFA World Cup 2026 activation across 35 personal care brands

May 27, 2026
0

Mumbai: Unilever has announced its largest-ever sports partnership activation as the Official Personal Care Sponsor of the FIFA World Cup...

Subscribe to Newsletters

ADVERTISING

Wondrlab appoints Alok Mahadevia as Lead Content
Advertising

Wondrlab appoints Alok Mahadevia as Lead Content

May 27, 2026
0

Mumbai: Wondrlab has appointed Alok Mahadevia as Lead Content, further strengthening its creative leadership team with the addition of a...

PRINT

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show
Print

Jagran Prakashan named Publisher of the Year at ABBY Creative Awards 2026 Powered by One Show

May 21, 2026
0

Mumbai: The ABBY Creative Awards 2026 Powered by One Show has announced its Publisher of the Year results at Goafest...

AUTHOR'S CORNER

D2C’s Growth-at-All-Costs Era Is Over — Brands That Prove Unit Economics Will Win 2026
Authors Corner

D2C’s Growth-at-All-Costs Era Is Over — Brands That Prove Unit Economics Will Win 2026

May 27, 2026
0

There was a period, not too long ago, when the D2C playbook was almost embarrassingly simple. Raise capital, spend aggressively...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Online Gaming

Online Gaming firms face huge tax blow as supreme court upholds 28% GST levy

May 27, 2026
OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

OpenAI appoints Colin Fleming as Chief Marketing Officer, Business

May 27, 2026
Paisabazaar

Paisabazaar ropes in Irfan Pathan for new Credit Premier League campaign

May 27, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.