Red FM celebrates Independence Day, with #Crosstheborder initiative

Mumbai : Red FM, India’s largest private radio network takes a step in uniting the country with the Independence Day campaign ‘National Jock Exchange’. On this Independence Day Red FM’s most renowned RJs, from 14 different cities will cross the border of their state to explore a new city.India is a country that is the most diverse country in the world. The variety in cuisines, languages, cultures, traditions& festivals- all of this is just phenomenal.

Red FM’s Ranjit Pathak, National Programming Head said, “Red FM being one of the largest radio network in the country aims to demolish this rhetorical question that a Punjabi is better than a Maharashtrian and vice versa. We want to establish the fact that a Maharashtrian, a Malayali, a Kannadiga, aDelhiite, an Assamese and every other citizen who lives in those 29 states and 7 Union Territories are Indians irrespective of what our belief, culture and language is.”

Commenting on the campaign, Nisha Narayanan, COO, Red FM, says “We belong to a country that is identified by its culture and diversity across the different geographical territories. With our station’s expansions across all markets we plan to be united in any way possible. Bringing our IPslike MusiCom, Swag Fest and our on air shows up on a national pedestal is a way to stand united as one network! Through this campaign weaim to unite our listeners and promote secularism and unity to sustain India’s democratic spirit as we celebrate India’s 72st Independence Day.”

All the action will be captured live on the Red FM stations across states and geographies.

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RED FM’s No 1 RJ location for Independence Day