International: Indegene, a technology-led healthcare solutions provider, today announced its new brand expression, aligned with its purpose to enable healthcare organizations to be future-ready.
The healthcare industry’s mission has been tested and proven to its limits in the last year. In a short span of time, healthcare organizations developed life-saving products, while pivoting to a digital-first operating model. Indegene played a key role in this transformation.
Its deep industry expertise is paramount to enable a bold vision for healthcare organizations. Its fit-for-purpose technology is vital to accelerate business and health outcomes. And its agile operating model is crucial to adapt to an ever-changing world. The three capabilities together enable healthcare organizations to become ready for the future.
Manish Gupta, Co-founder, and CEO, Indegene said, “From our founding days, we focused on building an organization dedicated to healthcare and one that modernizes its operating practices. We believed technology is important to enable outcomes and our team thought of use cases that were often ahead of the times. Even then, we wanted to enable healthcare organizations to be ready for the future. Our brand purpose is a natural articulation of our founding principles.”
Indegene’s new logo and brand expression reflect who it truly is – a technology-led healthcare solutions provider. It represents the convergence of healthcare and technology. It stands for the coming together of modern practices in healthcare operations while retaining the best of the traditional ones. Together, these drive the industry towards future-readiness. Every time Indegene’s customers, partners, and employees experience the FRH (Future Ready Healthcare) mark, they know they have Indegene’s deep industry expertise and technology coming together to enable their future readiness. Indegene’s brand is simple, contemporary, and energetic – just like its team.
Indegene’s technology platforms are now branded NEXT. These contextualize Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) to scale healthcare outcomes in a non-linear way. They also use disruptive technologies such as Natural Language Generation (NLG), Graph Model, and Machine-In-The-Loop to create the next generation of fit-for-purpose applications across the clinical, medical, and commercial phases of the product life cycle.
Finally, Indegene also announced a platform to host strategic and operational conversations amongst
industry leaders on the future of the industry. The platform, called Future Ready Healthcare
orchestrates inspiring conversations and thought-provoking content from healthcare leaders to build
transformation capabilities and culture.
