New Delhi: iZooto, the world’s leading owned audience marketing platform designed to help publishers own, engage, and retain their audience, has announced its plan to expand its team for MENA operations to 25 employees. The company will be hiring across sales, marketing, and account management roles over the next six months to support the ongoing advancement of its products and platform in the MENA region. The company recently appointed TarekAbougabal, as their Head of Sales for the region. Tarek comes with over 15 years of experience in Adtech. In his last role, Tarek led digital strategies across some of the region’s largest publishers including OTT. Alongside that, he started a successful new venture in the publishing business for the MENA region covering European and regional football news, which has given him vast insight into publishers’ pain points.
This announcement comes in the background of iZooto leading media brands including the likes of Mubasher, to name a few. Mubasher will use iZooto’s owned audience marketing platform to grow and engage its audience. iZooto will help the publisher’s digital newsroom engage their website audience and put the audience engagement flywheel in motion.
“Mubasher newsroom is delighted with the personalization and automation capabilities that iZooto offers. They are already seeing a lift in engagement and retention. We see retention improving manyfold with the rollout of AI platform, Kepler” commented Siddhartha Saxena, Sales Director, iZooto.
“Audience development and engagement is a key goal for 2022 for the Mubasher newsroom team. iZooto’s engagement and retention playbooks stood out and made the decision of switching to iZooto easier for the editorial team. We want to grow our audience base and engage them with personalized notifications. We do not want to compromise on quality and relevance, so choosing the right push notification platform was critical. With iZooto the setup was really quick and we have already started seeing growth in our audience size.” Assem Elbassal, CEO @ Mubasher Media, added.
“Mubhasher choosing iZooto as their audience marketing platform is a testament of the strength of the platform. Mubhasher has big plans for 2022 and sees iZooto being a part of their audience’s first journey. They would also be trying out iZooto’s push notification ads to earn incremental revenue. ”said Neel Kothari, Founder, iZooto. “We have grown 5X in the region in the last year and we have an equally aggressive outlook for 2022.” He added further.
As the world’s leading owned audience marketing platform, iZooto empowers publishers to regain their spot in today’s attention economy. IZooto’s revenues in the GCC (Gulf Cooperation Council) have grown by 5x times in the last year and they are aiming to hit $5M by the end of 2024.iZooto’s existing client portfolio includes some of the largest media brands in countries including India, Thailand, Malaysia, Indonesia, and the Philippines, resulting in a market leadership position in South East Asia and India. The company also plans to expand its presence in the North American market in the coming years.
