Tally’s new digital film celebrates the spirit of true entrepreneurs, multitasking to balance both worlds, with its offering, TallyPrime.
The film that emphasizes on ‘Tarakki Khushiyon Ki’ revolves around the central message of ‘not all profits are monetary’ and brings to forefront the importance of effectively managing business and spending quality time with family, especially during festivals.
Commenting on the film, Jayati Singh, Chief Marketing Officer, Tally Solutions, said, “Festivals are an extremely important and special time, both for the business and family. This year’s festive season is also significant for MSMEs as the market is expected to open to its full potential after two and a half years of low. While business owners are all set to benefit from this opportunity, solutions like TallyPrime can assist them seamlessly manage their operations without compromising on the time and celebrations with family. Understanding the importance of business growth, togetherness and that ‘not all profits are monitory’, we are committed to simplify the life of small and medium business owners across the country.”
“The brief that we received from the Tally team was to talk about the festive season and how Tally as a software makes their life simpler which enables them to spend more time with their family. Keeping that thought in mind, we derived an insight that small business owners give more priority to their work during the festival season, but with Tally in their lives, they can pay attention to other aspects too. ‘Tarakki Khushiyon Ki’ is a heartwarming film about a business owner who uses Tally and now has enough time to spend the festive season with his family,” Himanshu Arora, Co-founder, Social Panga.
Agency and Production Credits:
Marketing Agency: Social Panga
Production House: The Yellow Shutter
Creative Director: Saikat Sengupta
Director: Ankit Dahiya
DOP: Abhijeet Chaudhari
