Doritos unveils ‘Yeh Chips Nahi, Fire Hai’ campaign to reinforce the Doritos Sizzlin’ Hot spicy proposition and taps into spicy flavour codes. Inspired by Flamin’ Hot, Doritos Sizzlin’ Hot taps into the ‘chilli’ flavour bucket with the boldest flavour yet from the House of Doritos.
The brand’s statement read, “The introduction of this new flavour is a response to the increasing consumer demand of spicy flavours in the Indian snacks category, with ‘chilli’ being one of the top flavour buckets that is growing rapidly in the category. The all-new Doritos Sizzlin’ Hot is one of the hottest-of-its-kind in the category and extends the brand’s play beyond the classic flavours.”
Expressing his thought on the launch, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “When others might be asking should they launch something so spicy, at Doritos we launch the spiciest chips and ask, “Are you bold enough to taste the heat”? We’re excited to introduce our hottest new addition, Doritos Sizzlin’ Hot, based on our globally iconic platform, ‘Flamin Hot’ in India. Our research has revealed that consumers are craving spicy bold flavours and greater variety. We are confident that this fiery flavour from the House of Doritos will cater to this growing demand for differentiated snacks and will be loved by consumers across the country.”
