Bajaj Almond Drops Hair Oil, an Indian hair oil brand, roped in Bollywood actor Kiara Advani as its new brand ambassador. The Brand has signed-up with the actor to feature in its latest ‘Boring Nahi, Ban Ja Toofani’ campaign which aims to connect the brand with young women to further consolidate its market lead in the segment.
The brand stated that she will be featured in a series of its high-energy marketing campaigns and events in the coming months.
“We are delighted to have Kiara on our team,” said Jaideep Nandi, Managing Director, Bajaj Consumer Care Ltd. “Her talent, beauty, and connect with the masses make her the perfect ambassador for our Brand. As India’s leading almond hair oil brand with nearly 10% market share and 6 crore happy customers, it has always been our endeavor to position ourselves responsibly and with integrity and Kiara mirrors those aspirations like no other. We look forward to working with her and leveraging her influence.”
Launching the new campaign, Advani said, “I am absolutely thrilled to be the face of the iconic Bajaj Almond Drops Hair Oil. It is a brand that aligns with my own values and beliefs and I look forward to taking this heritage brand to the next generation of Indians. It has the benefits of 6X Vitamin E and almond oil. Bajaj Almond Drops has transformed my locks into lustrous, healthy-looking tresses. I’m excited to be able to share my love for this product with my fans and the audience through this partnership.”
