FITTR, India’s tech-enabled community-first health and fitness platform, recently announced the appointment of famous Indian television actor and model Tanvi Malhara as its new brand ambassador. As part of her new responsibilities, Tanvi will be the leading face of FITTR and actively promote fitness and a healthy lifestyle in society. Through this initiative, FITTR’s agenda is to highlight the community/ accountability/creation of a group of like-minded people so that they do better in life and inspire others to do the same.
The exclusive collaboration will enable the platform to spread the correct information on health and nutrition through Tanvi’s positive image, as the Indian masses immensely like her. The actor has been an active member of the FITTR community for a long time, much before this announcement, and is highly influential among Indian youths, as she won the Miss India Multinational Crown in 2019. Her popularity will therefore help FITTR reach a wider audience across the country.
Speaking of the achievement, the spokesperson of FITTR said, “We are thrilled to welcome Tanvi Malhara to our most informative and engaging community of over 3 million fitness enthusiasts. Tanvi has secured a place in almost every Indian household owing to her successful career graph in the Indian television industry. Besides, she is an exceptional speaker and host who successfully hosted our noble initiative, FITTR Street, in 2021, aiming to spread awareness about incorporating a healthy lifestyle into our daily routine. So with her involvement, we hope to stay true to our mission of making 50 million people fit with the support of internationally certified coaches at every step of the journey. Our partnership with a charming personality like Tanvi would surely push this message forward in the entertainment / Bollywood industry to stay fit and active.”
Commenting on the association with the platform, the young Indian television actor and model Tanvi Malhara said, “Fitness plays a vital role in my life. I regard maintaining good health and practising workouts as part of my daily lifestyle rather than a choice, just like working, eating, and sleeping. Regarding our collaboration, I have been involved with the FITTR platform for quite some time, as I hosted its FITTR Street campaign across several Indian cities last year, which achieved unparalleled success in motivating people to exercise daily. And when the FITTR team approached me to become the brand’s face and promote a fitter and more active lifestyle among the Indians, there was no chance of missing out on the noble opportunity. I am glad to be a part of a brand which always goes the extra mile to help people accomplish their holistic transformation and stay healthy.”
