ZEE Entertainment Enterprises announced that the ongoing inaugural season of DP World International League T20 (ILT20) has clocked a viewership of over 10 crores in India.
According to the data released by BARC, over 108 mn individual viewers tuned in across ZEE’s linear channels to catch the LIVE cricketing action from across India.
Rahul Johri, President – Business, ZEE Entertainment Enterprises Limited, said, “We are delighted with the overwhelming response for DP World ILT20’s inaugural edition. At ZEE, we are committed to present exciting cricketing action to our audiences, and we will continue to build our sports broadcast business in a robust manner. We believe that DP World ILT20 has the potential to garner a much stronger performance in the coming weeks.”
The tournament is being broadcasted LIVE on ZEE’s 10 linear channels and streamed on ZEE5 since January 13th, 2023. Viewers can catch the live cricket action on Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Thirai, Zee Bangla Cinema, Zee Zest (SD & HD), &Pictures HD, &Flix (SD & HD) and ZEE5 in India and globally.
