#DontGetCaughtByHPV is a campaign by MSD Pharmaceuticals to raise awareness about Human Papillomavirus (HPV) and its prevention. The latest leg of the campaign stars Indian actress Radhika Apte, who aims to educate the youth of India about the risks and prevention of HPV.
In the film, Apte subtly highlights the unnecessary censorship surrounding conversations about sexual health and wellness. Aiming to break the silence, Apte encourages the audience to learn about HPV by talking to an expert through www.letsfighthpv.com, the one-stop destination for all things HPV.
Schbang kicked off the campaign in 2022 with a film starring VJ Bani, Sayani Gupta and Raja Kumari. The omnichannel campaign covered multiple touchpoints over three months, collaborating with platforms and influencers known to break stereotypes that traditionally weigh women down.
Watch the film here:
