ITC Classmate, a notebook brand, has launched an all-new Ball Pen range titled ‘Classmate Hook’. The brand stated that the pen’s uniquely designed clip enables its users to hook it to any lanyard, pouch, zip, or loop.
As part of the launch, the brand has also released a TVC titled ‘Aapne Kahan Hook Kiya?’ (Hook it Anywhere) which stems from the consumer insight of losing/misplacing pens frequently. Featuring school children, the TVC lays emphasis on the unique proposition of the ‘Classmate Hook’ Pen which can be carried with ease & can be found by the user when he needs it the most.
Watch the film here:
Speaking about the new product, Vikas Gupta, Chief Executive, Education and Stationary Products Business Division, ITC Limited, said, “ITC Classmate has been always committed to ensure consumer delight with its high-quality, innovative, and visually appealing products. Students are always on the lookout for tools which can make learning enjoyable while at the same time enhance their performance. Today’s generation is also in search of product propositions that position themselves as ‘smart and cool individuals’ among peers. ‘Classmate Hook’, a modern and trendy Ball Pen with a unique design functionality caters to this trend by adding to their style quotient and convenience, thereby becoming a smart choice for everyone.”
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