ITC Nimyle celebrates the joy and satisfaction of clean floors with new campaign film titled, ‘Nimyle Farsh hai, Khushiyon Ka Farsh.’
Conceptualised by Ogilvy and directed by Afshan Hussain Shaikh, the film highlights the fact that children spend an ample amount of time indulging in activities on floors. The protagonist, a little child, and his passionate practice for his school play where he plays a frog is a reminder to keep floors safe with the power of Neem in Nimyle.
Produced by Good Morning Films, the film also builds an instant emotional connect that transcends languages and boundaries.
Watch the film here:
Commenting on the campaign, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said, “Floors are often playgrounds for many, especially for children. The expression of unbridled enthusiasm, happiness and energy is more often on floors in a protected home environment. To keep floors clean and safe is extremely important and Nimyle with the power of neem enables clean and hygienic floors for all.”
Kainaz Karmakar and Harshad Rajadhyaksha, CCOs, Ogilvy India, said, “The floor beneath our feet is such a taken-for-granted space, which usually finds mention in this category of advertising only functionally. With Nimyle, being natural at root and warm as a brand, we laddered up this functionality of the safety of our clean floors, to the emotionality of what those clean, safe floors mean, especially for childhoods to flourish on them. For such a sweet idea, we are so happy with the way our film director, Afshan, has brought out this correlation between clean, safe floors being a part of healthy, wholesome childhoods.”
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