Veranda Varsity, part of Veranda Learning Solutions, unveiled its TVC highlighting the ‘double advantage’ via the 3-year hybrid B. Com (online) and CA course offered by SASTRA University and JK Shah Classes.
Developed by Madarth, the ‘double advantage’ campaign puts the spotlight on students who seek a career in commerce stream. The campaign is being aired across TV channels and Digital media targeting primarily Tamil Nadu.
“When the client approached Madarth to create a campaign to launch Veranda Varsity, we understood that we were talking to a very serious audience at a very crucial point in decision-making. We knew the timelines that we were working under were very thin and it demanded a whole lot of effort in ensuring the campaign kicked in at the right time,” said Madhavan Sankara, CEO of Madarth.
Madhavan believes that the objective of creating the commercial was to not only address the expectations of parents but also identify with the student community as well.
“We quickly went about producing a witty commercial featuring twins and how they prank a nosey boomer uncle. The film reflects every +2 student’s life where they are subjected to inquisitive questions about their academics and career choices by random people. The film was shot and delivered in 3 days with complete omnichannel adaptability,” Madhavan pointed out.
The commercial was directed by Yogi. Mahadev Kaushik (Creative Director) and Siddharth Ganapathy (Art Director) too played a key part in the campaign.
Bharath Seeman, CEO of Veranda IAS and founder of Chennai RACE, said, “This commercial will have a tremendous recall value. Our messaging has been crisp and to the point. I am sure that this commercial connects with students looking for a career choice at this point of time.”
