Khadim India, the home grown retail footwear brand launches its new campaign ‘Cholche Khadim Cholbe Khadim’ portraying the legacy of the brand.
The brand stated that the campaign is based on the brand’s unique slogans over the years and aims to create a connection with the audience of all age groups. Khadim has been in the Indian footwear industry for over six decades and is known for offering fashionable yet affordable footwear to its consumers. The campaign focuses on capturing the emotional connect of the brand with its consumers across age groups through its ‘catchy’ brand slogans created over the years.
Speaking on the launch of the legacy campaign, Rittick Roy Burman, Whole-Time Director, Khadim India, said, “Khadim has always been rooted in providing affordable footwear for the entire family for every occasion. With the launch of this new legacy campaign ‘Cholche Khadim Cholbe Khadim’, we are reassuring our users that their beloved footwear brand is still following same philosophy of offering ‘affordable fashion’ footwear to the consumers across generations. Through this campaign we wanted to showcase the six decades old legacy of our brand that resonates with the indelible love of our consumers.”
The new campaign has been brought to life through integrated promotions across FM Radio and key ATL media.
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