Bolas Agro, a dry fruits and nuts company, launched an integrated marketing campaign titled ‘Ishte Na’ ahead of the launch of its 20 new retail stores in Bengaluru.
Launched on 1st July, the campaign is aimed at educating the public about factory price advantages and emphasising the importance of nutrition for all age groups, informed an official statement.
The campaign utilised a combination of traditional and digital media, such as TVCs, print media, hoardings, radio, YouTube, and influencer marketing. Social media influencers like Aiyyo Shraddha and Danish Sait were also involved in conveying the campaign’s messages to the Bengaluru audience.
Speaking on the success of the campaign, Bola Rahul, Director, Bolas Agro, said, ‘Marking a presence in Bengaluru was our dream. We wanted to provide nutrition at an affordable price. With this objective in mind, we launched the ‘Ishte Na’ campaign, which represented a new phase in our expansion efforts. We wanted to evolve in terms of our approach while keeping the old legacy alive. ‘Ishte Na’ is delivering what we aim to communicate with our consumers. The response received so far for the campaign is positive with unexpected amazing results. At Bolas, we strongly believe in holding on and taking the old legacy forward while acknowledging the importance of evolving according to the landscape of the audience and we are grateful to the whole team and the influencers for showcasing the voice of Bolas in the right tone.’
(Revised at 14:12 hrs on 11th July 2023 to remove number of walk-ins.)
