Content solutions agency Digital Refresh Networks (DRN) has clinched the digital mandate of HeidelbergCement India.
HeidelbergCement India produces products under the brands Mycem in North-Central and Zuari in South India. The 150-year-old group has a presence in over 50 countries.
The Delhi branch of DRN will handle and manage the account’s creative communication and the collaboration is to strengthen the brand’s digital presence and reinforce its industry leadership, informed an agency statement.
Joydeep Mukherjee, MD, HeidelbergCement India, said, “DRN has demonstrated an exceptional understanding of our brand guidelines and aptly addressed our market positioning concerns. Their pitch impressed us by meeting our creative requirements and paving the way for promising outcomes. By aligning our creative and media efforts, we anticipate to gain a competitive edge in the markets.”
Barin Mukherjee, CEO, Digital Refresh Networks, said “We are honoured to collaborate with HeidelbergCement India and are looking forward to create the right messaging and look at communication which resonates with local markets. Our team is all set to create digital experiences with influencers and individual homeowners and drive consideration for the brand. We are all set to achieve unprecedented success together.”
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