Bandhan Bank has released its children’s day film with a montage of childlike moments that can brighten up anyone’s day as children care for those dear to them.
A young child makes his father run around behind him, dodging him, and having him work up a sweat, only for the father to realise he has completed his daily steps count. When a bowl of sweets is placed on the table, the grandmother immediately reaches for it, but is stopped by her granddaughter and redirected to the plate of salad. Meanwhile, a young girl reads her bedtime story even as her father naps on her shoulder, telling her mother she cannot sleep as it would disturb her father. The brand messaging with the film says, ‘Sometimes, the biggest learning comes from the little ones.’
The film has been directed by Freelance Director Sonal Batra who posted it on LinkedIn. She wrote, “Sharing this warm film I directed and produced for Children’s Day that is a reminder to celebrate the little ones and their care for those dear to them. When we got this script, we knew the music would be key. We got our dear friend and music composer, Aanand Bajpai to create this wonderful composition that’s brought out the essence of the visual narrative in an adoring and heartfelt style. Hoping this is a reminder for all to wish the little ones a Happy Children’s Day and celebrate their love, warmth and innocence!”
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