Home internet startup Excitel has extended its ‘Drive Safely’ Out-of-Home (OOH) campaign to Hyderabad, Bengaluru and Jaipur. The campaign had a successful run in Delhi when it was released six months ago.
This campaign aims to encourage safe and attentive driving, with messaging like ‘Calls are more exciting at home, ‘Chats are more exciting at home,’ and ‘Games are more exciting at home’. The ‘Drive Safely’ campaign was launched in Delhi with billboards placed across 300 locations. It aims to foster a culture of responsible and attentive driving, encouraging individuals to prioritise safety on the roads.
According to a World Health Organization (WHO) report titled “Mobile Phone Use: A Growing Driver Distraction Issue”, individuals who use mobile phones while driving are at a significantly higher risk of accidents. The study reveals that these distracted drivers are four times more likely to be involved in crashes.
Varun Pasricha, Chief Operating Officer, Excitel, said, ”Six months ago, we launched the #Drive Safely initiative in Delhi, determined to tackle distracted driving, particularly related to internet usage like streaming, gaming, or texting while driving. It exceeded our expectations and we became the first internet company to address the issue. Now, as we extend our efforts to Hyderabad, Bengaluru, and Jaipur our mission remains steadfast. Our marketing strategy aims for more than just publicity; it aims for a profound impact. Moving ahead, our goal is to create safer roads, cultivate responsible driving habits, and ensure that Excitel continues to lead in promoting road safety, not only as a corporate mission but as a genuine commitment to our communities’ well-being.”
Feedback: [email protected]
