PNB Housing Finance has unveiled its brand campaign, ‘Kuch apna karo, apne hisaab se jiyo’, which showcases the joy and freedom of choice when one owns a home. The campaign says one can look at home loan installments as an investment towards the future to nurture one’s dreams and passions.
The film features a young couple planning for the future, but hesitate to set up a new business in a rented house. They explore the idea of buying a new home so that the wife can unlock her entrepreneurial aspirations, embarking on a journey towards a brighter future.
Girish Kousgi, MD & CEO, PNB Housing Finance, said, “Owning a home represents new-found freedom and seeks to motivate individuals to take charge of their passion without experiencing the burden of financial liabilities in life. Millennials and young adults are more cognizant of becoming home-owners early in life and unleashing their true potential. Our new brand campaign encourages them to enjoy this fulfilling journey and perceive it as an investment for a better tomorrow. PNB Housing Finance recognises the profound significance of home ownership and aims to fulfil this dream for millions of individuals across the country.”
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