Club Mahindra, the flagship brand of Mahindra Holidays And Resorts India has launched a new TVC “A Gift of Happiness”. The TVC is centred around the idea of gifting one’s loved ones the present of quality family time through a Club Mahindra membership.
In line with the brand’s commitment to providing unforgettable family holiday experiences, the campaign revolves around a son’s gesture and the surprise gift of a ” 25 years Club Mahindra Membership to his parents. This gift the company explains is more than just a membership; it represents the significance of family ties and the essence of love. It aims to serve as a gentle reminder to prioritise quality time with loved ones.
The film opens with a husband and wife trying to spend quality time together when their son presents them with a Club Mahindra membership as an anniversary gift. The gift is not just a thoughtful present but a sincere token of appreciation for the sacrifices the parents have made for their son. The film looks to display how holiday experiences can further strengthen their family bond.
It looks to further convey that regardless of age, everyone deserves a vacation to relax and rejuvenate. This proposition mirrors the widespread aspiration for meaningful family moments and looks to underscore the imperative to forge lasting memories.
The campaign is live across channels and social media platforms.
Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India said, “Focusing on the enduring love between parents and children, our new campaign celebrates the essence of gifting exceptional holiday experiences to your loved ones. Gifting enables both parents and children to recreate fond memories, appreciate the sacrifices, and nurture the family bond. It emphasises the deep connection that family members share, as well as the importance of making memories through exciting holiday experiences that will be cherished for a lifetime.”
