Voltas AC has brought back the adoringly amusing and iconic Moorthy in an exciting new campaign. Moorthy, who won a lot of hearts with his calm persona and his witty dialogues, has been revived to promote Voltas’ latest range of Smart Air ACs that boast super-silent operation, an innovative sleep mode, and a state-of-the-art, IoT-enabled design.
The new campaign features Moorthy keeping his cool when faced with his chatty brother-in-law, thus highlighting the stark contrast between him and the noiseless efficiency of Voltas ACs. The tagline “Shor Kam, Kaam Zyaada” perfectly captures the essence of the campaign and brings home the point without making a fuss. The campaign, pivoted around two whimsical commercials, is a joy to watch with Moorthy’s timeless charm sharing the centerstage with Voltas’ Smart Air ACs.
Commenting on the new campaign, Deba Ghoshal, Vice President & Head of Marketing, Voltas Limited said, “Yes he is back! Quietly and effortlessly like our new product offering. And this time, more witty, more sharper and more contemporary. Check out our teasers to get an idea of what is planned ahead for this summer. Voltas ACs have always been a popular and a leading choice among consumers, and over the past decade, Murthy has become synonymous with the brand. However, this time it’s all about being smart, yet silent – Shor Kam, Kaam Zyada!
Ritu Sharda, Chief Creative Office, Ogilvy India (North) says, “Bringing back Moorthy felt natural – given the fact that Voltas and Moorthy have always clicked and Moorthy’s witty aura left a lasting impression last time around. With Summers approaching at warp speed and Moorthy’s chatterbox-like brother-in-law ready to turn up the heat, the campaign seemed like a perfect way to break the ice.”
Credits:
- Client: Voltas Limited
- Brand Team: Pradeep Bakshi, Mukundan Menon, Deba Ghoshal, Deb Chatterjee, Saurabh Varshney
- Agency: Ogilvy Gurgaon
- Creative: Ritu Sharda, Umesh Grover, Soumya Nagabhushan, Shubhanshu Dwivedi
- Account Management: Prakash Nair, Pawan Bhatt, Pulak Bhattacharya, Soumyabrata Banerjee, Ritwik Kandpal
- Planning Team: Rohitash Srivastava, Zitin Bhan
- Production House: Soda Films
- Director: Rajesh Krishnan
- Producer: Ameya Dahibavkar
