Two Brothers Organic Farms, an ECOCERT Certified regenerative organic farm and D2C brand, launched a brand film starring actor Vijay Raaz. The film tells the story of founders Mr. Satyajit and Mr. Ajinkya Hange, who left urban careers to build a farm benefiting 20,000+ farmers. It aims to redefine farming as a noble profession, emphasizing the contrast between city chaos and farm tranquility to resonate with younger audiences.
Two Brother Organic Farms commemorated the online launch by hosting an offline screening at their farm in Bhodani, Maharashtra and farmers’ markets, promoting sustainable farming virtues. Through a brand film, they aim to inspire new generation farmers towards peaceful farm life and position themselves as a source of fresh, nutritious, and traceable organic food.
Co-founder of Two Brothers Organic Farms, Mr Satyajit Hange, expressed his thoughts on the new brand film, stating, “Today’s youth is increasingly looking at farming as a profession with no future, limited economic gain, and zero social respect. However, the young generation should not see it as an avenue without a future; otherwise, nobody will be left to produce food in 20-30 years. Farming is a noble profession as it offers food to our table, and as fourth-generation farmers, we believe there is an urgent need to create a social change so that more new young people feel comfortable embracing it as a profession. Through our story, we want to tell them that farming as a profession is both socially and economically rewarding and offers us the choice to make a difference in the environment. By highlighting the social and economic benefits of organic farming through our lens, we hope to spread the message that farming is cool and inspire a new generation of farmers to embrace it as their profession.”
Through this new initiative, the brand expects to inspire the youth to adopt sustainable farming practices and connect with consumers who seek chemical-free organic and nutritious food.
