Tata Neu, as the ‘Associate Partner’ sponsor of this year’s Tata IPL, found success with the #RuknaKyun campaign. They launched the lively #Rukna Kyun campaign, urging fans to celebrate the TATA IPL season freely.
Tata Neu is the perfect hub for IPL fans, offering a range of products from TVs to match outfits and rewarding customers with 5% NeuCoins on purchases. This fits well with the campaign theme #RuknaKyun, encouraging fans to celebrate non-stop during the IPL season.
The brand launched engaging videos with popular creators facing comedic challenges during TATA IPL. These videos cleverly set the campaign message by showing a “pause” in routines, sparking intrigue and paving the way for broader exploration, tying into the campaign proposition – ‘Why stop? Or #RuknaKyun’ with Tata Neu.
Link of Pre-buzz Videos –
Aatman:
View this post on Instagram
Unnati:
View this post on Instagram
Vogue Vanity:
View this post on Instagram
Rochelle:
View this post on Instagram
Tejas:
View this post on Instagram
The brand worked with Schbang Motion Pictures to create a compelling music video with the same creators, showcasing diverse influencers swapping categories, reflecting the celebratory vibe of the IPL season with a lively soundtrack.
Link of the Music Video –
View this post on Instagram
Sharing his thoughts on the campaign and music video, Sushant Vithaldas, Head Business Operations – Schbang Bangalore said, “As the Tata IPL season unfolds, Tata Neu’s #RuknaKyun campaign emerges as a beacon of boundless celebration nationwide. At Schbang, we’re happy to have played a pivotal role in crafting this electrifying campaign, pushing the boundaries of creativity and engagement. Through innovative storytelling and dynamic collaborations, we’ve woven a tapestry of excitement that resonates deeply with fans across the country. This campaign isn’t just about Tata Neu—it’s about igniting passion, sparking curiosity, and inviting everyone to embrace the spirit of limitless celebration.”
Tata Neu’s #RuknaKyun campaign during the Tata IPL season unites the nation in celebration, emphasizing diverse, quality experiences that align with fans’ lifestyles. Whether at home or in the stands, Tata Neu keeps IPL moments engaging and thrilling.
