The IPL 2024 season concluded with Kolkata Knight Riders winning the grand finals against Sunrisers Hyderabad, ending a two-month cricket festival that thrilled fans across India.
The IPL sparked nationwide excitement during the tournament, especially in the playoffs, with social media buzzing as fans and influencers expressed their passion and reactions.
Qoruz analyzed the social media landscape during the IPL 2024 season, tracking influencers and their followers’ sentiments from the first match on March 22nd. The report, using Qoruz Insights’ social listening capabilities, aggregated mentions and popular hashtags linked to IPL teams.
Team Mentions by Influencers on Social Media – Instagram, X, Facebook, and YouTube
Among the teams, Royal Challengers Bengaluru led the social media buzz with 14.6K mentions by social media influencers, followed by Mumbai Indians with 12.3K mentions, and Chennai Super Kings with 10.2K mentions. These teams garnered the most attention from influencers, reflecting their strong fan base and impactful presence online.
Players Mentions by Influencers on Social Media – Instagram, X, Facebook, and YouTube
Virat Kohli topped the charts with 22.6K mentions, making him the most talked-about player this season. MS Dhoni followed with 18.7K mentions, and Pat Cummins garnered 3.4K mentions. These players significant social media presence underscores their popularity and influence in the cricketing world.
Analytics of Posts by Influencers Mentioning IPL Teams – Likes, Views, Engagement Rate
Mumbai Indians achieved the highest number of views at 1.2 billion, with 143 million likes and an engagement rate of 1.59. Royal Challengers Bengaluru followed with 930.7 million views, 104.2 million likes, and an impressive engagement rate of 4.5. Chennai Super Kings secured 534 million views, 16.4 million likes, and an engagement rate of 1.74, rounding out the top three in terms of social media impact.
Number of Posts by Social Media Users – Using Popular Hashtags of IPL Teams – Instagram, X, and Facebook
Social media activity surrounding the IPL 2024 season saw a significant number of posts from users across platforms like Instagram, X, and Facebook. The Royal Challengers Bengaluru led the way with 1.4 million posts, utilizing popular hashtags such as #rcb, #playbold, #nammaRCB, and #12thManArmy.Following closely were the Mumbai Indians with 1.1 million posts, featuring hashtags like #mumbaiindians and #mumbaiMeriJaan. The Chennai Super Kings also saw considerable engagement, with 927K posts under hashtags like #csk and #WhistlePodu.
These figures highlight the immense engagement and support these teams generated among social media users, reflecting their widespread popularity and the vibrant digital communities that rally behind them.
These insights from Qoruz provide a comprehensive look at the social media dynamics of the IPL 2024 season, highlighting the influence and reach of teams and players across various platforms. For more detailed analysis and graphical representations of this data, please refer to the attached graphs.
