Mumbai: Jindal Stainless, a stainless steel manufacturer, today launched the ‘ज़ंग (Corrosion) Warrior’ brand campaign to coincide with the World Day Against Child Labour. The campaign aims at building skills for sustainable societal change by showcasing a positive social impact on the lives of fabricators through the company’s Stainless Academy initiative. The Academy aims to develop an ecosystem that drives awareness and appropriate adoption of stainless steel, under which Jindal Stainless provides free fabrication training to fabricators.
The ‘ज़ंग Warrior’ brand campaign, as part of the larger ‘Jindal Saathi 5.0’ project, includes three heart-warming videos that put the spotlight on prevalent social issues in India such as women inequality, social injustice, besides child labour. The videos unravel the emotional stories of individuals who have found a path to economic independence and self-reliance through the Stainless Academy. The first video highlights how the programme empowers women to achieve economic independence and break gender barriers in the fabrication industry. The second video focuses on equipping fabricators with unique skill sets to build a brighter future for themselves and their families by ensuring their children’s well-being and education, in turn helping eradicate child labour. The third video, meanwhile, showcases the opportunities created through these fabricator training programmes for individuals from underprivileged backgrounds to gain acceptance and respect in the society.
Jindal Stainless MD Abhyuday Jindal said, “At Jindal Stainless, we believe everyone deserves a chance to build a successful future for themselves and their families. The ‘ज़ंग Warrior’ campaign is an expression of this core value. It is dedicated to all those warriors who are fighting against societal evils. We are proud to see the Stainless Academy empowering individuals to overcome social barriers and achieve self-reliance. So far, more than 32,000 fabricators have benefitted from them, and we plan to target as many as 16,000 fabricators in FY25 alone. By upskilling fabricators and enhancing their quality of life, we are committed to strengthening the entire ecosystem, especially the downstream industry.”
The campaign looks to draw a parallel between the inherent qualities of stainless steel – its resistance to corrosion (ज़ंग)– and Jindal Stainless’ dedication to combating societal ज़ंग, or evils from society. The videos look to go beyond showcasing the technical skills learned, highlighting the broader social empowerment the fabrication training programme provides. The video series culminates with a call to action, emphasising the importance of collective effort in driving social change. It concludes with a message of hope, highlighting the transformative power of skill development and community empowerment explains the company.
