MUMBAI: Tic Tac, the confectionery brand under Ferrero India (a part of the Ferrero Group), a global leader in sweet-packaged products, has unveiled its latest brand film featuring Bollywood actor Ranveer Singh and Indian rapper Chaitnya Sharma, known as SlowCheeta. Sharma has gained fame for his roles in films like Maidaan, Gully Boy, and Brahmastra. The film showcases Singh dancing to the ‘VIBE Mera Fresh’ song curated by SlowCheeta. This collaboration aims to resonate with India’s youth, building brand consideration through its unique and spirited approach.
Tic Tac’s campaigns are designed with India’s vibrant youth in mind. Today’s young generation is passionate about creating uplifting moments and has a strong affinity for music. This campaign is crafted to forge a deeper connection with them. The rap segment of the film elevates the mood and creates refreshing experiences, akin to Tic Tac’s fresh mints that bring positivity anytime, anywhere.
The digital film begins with brand ambassador Ranveer Singh enjoying the lively ‘VIBE Mera Fresh’ rap song created by SlowCheeta. Dressed in jumpsuits reflecting Tic Tac’s vibrant flavors, Singh embodies an energetic and lively persona. The rap song incorporates trendy youth slang such as “drip max,” “waddup bro,” and “yo yo vibe kya hain aaj,” making it engaging and relevant to the brand’s youthful audience. The ‘VIBE Mera Fresh’ song underscores Tic Tac’s ability to uplift spirits and maintain a fresh vibe at all times.
Commenting on the Campaign, Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said “Tic Tac is a youth-oriented brand and our young audience’s preferences are central to any campaign or product innovation. Our brand endorser Ranveer Singh is the perfect choice for us with his dynamic presence, along with SlowCheeta who a favourite among the Gen Z is, the campaign brilliantly captures the refreshing essence of our new curated Tic Tac tune. We hope the youth enjoys the new Tic Tac tune, ‘VIBE Mera Fresh,’ that will help them feel upbeat and trigger positive Vibes”.
#VIBEMeraFresh is a digital campaign that will be leveraged across popular social & digital platforms.
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