Mumbai: Indian all-rounder Hardik Pandya launched his brand identity and premium performance wear exclusively on FanCode Shop, marking a significant career milestone. Through the logo and range, he aims to deepen fan connections and build a sense of community. The first collection, reflecting Pandya’s style and athleticism, is now available. The launch event in Mumbai showcased the innovative and stylish range.
Hardik Pandya curated the apparel range with design inputs, fabric selection, and a focus on style and performance. Ideal for casual wear or intense workouts, the lightweight, breathable fabrics offer comfort and durability. The initial release features t-shirts, vests, polos, shorts, and jackets; subsequent drops will introduce new designs like polos and joggers.
Speaking about it, Hardik Pandya, said “I really wanted to create something that embodies my journey and connects with today’s youth who are unstoppable despite what life throws at them. I am excited to see this come alive with the performance wear range with FanCode Shop. By launching the identity and the range that I personally use and believe in, I feel like I’m sharing a piece of my daily routine and philosophy with my fans. I hope fans will enjoy wearing this as much as I’ve enjoyed creating it!”
Yannick Colaco, co-founder, FanCode, said “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”
FanCode Shop manages product experiences, including manufacturing, logistics, customer care, and marketing. Official partners for ICC Men’s T20 World Cup 2024 and ICC Men’s ODI World Cup 2023, it also offers fan merchandise for teams such as Manchester City, Juventus, Barcelona, and PSG.
During the IPL,FanCode Shop built and managed official Mega Stores for number of different IPL teams – Rajasthan Royals, Punjab Kings, Kolkata Knight Riders, Gujarat Titans, and Sunrisers Hyderabad.
