National: BIG FM honored India’s soldiers on Kargil Vijay Diwas with ‘Mera Dil Kargil’, commemorating the brave acts during Operation Vijay. The campaign celebrates the soldiers’ courage in the Kargil War. RJs RJ Pihu and RJ Anshuman visited Kargil War Memorial in Drass, sharing stories nationally through live broadcasts.
The Kargil War showcased Indian soldiers’ heroism in tough terrain. BIG FM celebrated with shows like ‘Shaurya Gaathayein’ and interviews with war veterans. Listeners paid tribute with messages, songs, poetry, and more. BIG FM honored soldiers on Kargil Vijay Diwas by broadcasting patriotic songs.
Sharing his thoughts, Sunil Kumaran, COO, BIG FM, said, “India stands strong because of the brave soldiers protecting our borders. Honouring their enduring spirit through our ‘Mera Dil Kargil’ campaign is extremely special for everyone at BIG FM. The 25th anniversary of Kargil Vijay Diwas is celebrated with great enthusiasm across the nation. Through such meaningful initiatives, we bow to our heroes and highlight their lasting inspiration for the youth of India. By creating deeper emotional connections and reinforcing our brand’s commitment to patriotism, we aim to inspire our listeners and instil strong community values.”
BIG FM annually honors army personnel with on-air, digital, and on-ground activations. They also hosted discussions with war veterans for the 50th anniversary of the 1971 war, initiated the 1st Military Heritage Festival in 2023, and partnered as the official radio sponsor for the Honour Run Army Veterans Half Marathon.
With ‘Mera Dil Kargil’, BIG FM strives to keep the spirit of patriotism alive and ensure that tales of bravery are cherished by generations to come!
