Bengaluru: Building on the success of last year, ACKO’s new car insurance campaign features Bollywood’s Saif Ali Khan and Sara Ali Khan once again.
Created by Leo Burnett, the campaign challenges traditional car insurance views, addressing common misconceptions like the need to buy insurance from a car dealer and the confusion caused by numerous renewal calls and varying prices. ACKO’s straightforward renewal process ensures transparency in pricing and coverage.
Additionally, the campaign highlights useful features of the ACKO app, such as paying traffic fines and checking car resale values, enhancing the overall customer experience.
Speaking about the campaign, Ashish Mishra, Chief Marketing Officer of ACKO, shares, “ACKO’s auto business experienced a breakout year in FY’24, with demand significantly surpassing previous benchmarks. The Saif & Sara campaign helped in landing what could be boring car insurance messages in a quirky yet informative manner. He added, “We are absolutely delighted to bring this dynamic duo back on screen. I am happy that we have stuck to our core principle of having humor in our advertising. The campaign has come out really well and I am sure our customers will love watching them as well as benefit from new information that we are trying to communicate.
“Saif and Sara embody the new-age father daughter dynamics where we see the younger generation teaching the older gen how to embrace technology for good. In our case, car insurance is traditionally seen as a dealer / agent driven process, and ACKO is transforming this with its value-added services which make insurance in the modern day more valuable. Our films leverage the bond between Saif and Sara; keeping the signature ACKO humor and lighthearted approach to addressing important insurance related issues for consumers,” says Vikram pandey (Spiky), Chief Creative Officer Leo Burnett South Asia.
The ad films are live in the media and will be promoted across a wide range of platforms, including television, social media, OTT, and digital channels. The campaign’s media mix, which also includes radio and OOH, has been carefully chosen to align with the tone and message of the films, ensuring maximum impact and reach to the target audience.
https://www.youtube.com/watch?v=va3a3Pe1qdQ
https://www.youtube.com/watch?v=LrM-SIsWeUs
Credits:
- Creative Team: Rajdeepak Das, Vikram Pandey, Ashish Sharma, Ashish Jha, Amey Pandit, Dattaprasad Maestry, Kaushiki Dasgupta, Rohan More, Vignesh Parab
- Account Management: Amitesh Rao, Abhimanyu Khedkar, Shailee Mehta, Ryan Carlo, Jasmin Nayak, Sanika Raut
- Account Planning: Raghav Swami, Anushka Mitra, Nabodita Rao
- Production: Varun Shah, Akshay Multani, Sheetal Vernekar, Varun Pitkar
- Director: Shujaat Saudagar
