Sub HL: Part of their ‘Tr. For Teachers’ Campaign, the brand aims to highlight the importance of recognizing and honouring teachers
Mumbai: Navneet Education Limited (NEL) upholds its tradition by launching the impactful ‘#Tr.ForTeachers’ campaign for the third year. This Teacher’s Day, NEL honours teachers through a touching video emphasizing their crucial role in shaping the future and advocating for their deserved recognition as “Tr.”
Navneet Education Limited’s ‘Tr.ForTeachers’ initiative, launched three years ago, aims to grant teachers a professional title akin to those in other noble professions like doctors (Dr.) and recognize teaching as a selfless and noble profession often overlooked despite its crucial role in shaping future generations.
The digital video portrays a moving classroom moment where parents surprise a teacher with gratitude, recognizing her impact on their child’s future by gifting her a special nameplate. This gesture honors teachers’ vital role and is a symbol of respect and appreciation.
Devish Gala, Head of Branding at Navneet Education Limited, expressed the campaign’s significance: “We at Navneet believe that schooling creates the foundation of education, and teachers are the ultimate guiding force in a student’s journey. A teacher’s job is one of the most difficult, yet it doesn’t always receive the recognition it deserves. #Tr.ForTeachers is our way of paying tribute to the spirit of teachers and saluting their noble profession.”
Shishir Kapre, Group ECD, FCB Interface- “The film is a poignant tribute to the unsung heroes of our society. It captures the essence of a teacher’s dedication, their unwavering belief in their students, and the profound impact they have on shaping young minds. Our intent was simple, to make people realise that teachers are not just educators, but mentors, confidantes, and catalysts for change. And it’s high time we should help the teachers to get ‘TR’. As a title before their names.”
Watch the full video here:
