India: Nihar Naturals Shanti Badam Amla reveals a new digital film on World Literacy Day, emphasizing education’s transformative impact and the brand’s dedication to literacy in India.
The digital video highlights how education empowers a young girl to help her mother prepare for a vital loan interview, leading to the realization of a dream – opening a ladies’ tailor shop in their village. This narrative showcases education’s ability to uplift families and communities.
Speaking on the brand’s purpose of driving progress through education, Mrs. Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited said, “We believe that education is a cornerstone of progress in any society, and as a brand deeply committed to this cause, Nihar Naturals Shanti Badam Amla has made significant strides in promoting literacy in India. Through our unique English Literacy Program, which has been running for the past 5 years, we have empowered over 1.75 lakheducators, positively impacting the lives of over 15 lakh students in rural India.To date, the Nihar Shanti Pathshala Funwala program has been launched in the states of Madhya Pradesh, Chhattisgarh, Jharkhand, Bihar, and Rajasthan.5% of the brand’s profits go into this mission, further strengthening our commitment to creating lasting change. Our latest heart-warming digital film, launched on World Literacy Day, beautifully captureseducation’s life-changing power and stands as a testament to the social impact of our brand’s commitment to literacy.”
The Nihar Shanti Pathshala Funwala program, in partnership with LeapForWord, educates rural teachers in phonetics in their mother tongue for easier English teaching.
The Nihar Shanti Pathshala Funwala program supports the Sustainable Development Goal of Quality Education on International Literacy Day, striving for inclusive, equitable learning.
Commenting on the partnership, Pranil Naik, Founder at LeapForWord said, “The Nihar Shanti Pathshala Funwala Program is an outcome of a common goal of championing the cause of progress through children’s education. The brand’s latest digital film beautifully resonates with this vision. Collaborating with Nihar Naturals Shanti Badam Amla hair oil has accelerated our outreach, from 1 district in 1 state to over 140 districts in India.With the continued support of the Nihar family across the country, we are committed to expanding this movement year after year, making a lasting difference in the lives of countless children and their communities.’’
The brand’s digital film on World Literacy Day emphasizes the lasting impact of education and the crucial role of literacy in advancing society.
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