MUMBAI: Style Baazar, a fashion retailer brand has launched a Durga Puja campaign to celebrate Navratri. The digital campaign encourages audiences to embrace their sense of fashion this pujo season without straining their budgets. Fronting the campaign is Style Baazar’s brand ambassador, Mimi Chakraborty.
Style Baazar’s mainline Durga Puja campaign, #PujoiEbarIAmTheShowstopper, highlights the distinct styles of their customers and audiences. It runs from September to October. The aim is to create engagement across the brand’s social media platforms for the West Bengal audiences, where Durga Puja is mainly celebrated.
Speaking about the new festive collection, Siddhantt Khemani, CMO Style Baazar said, “While most fashion brands prioritize maximising sales, our vision was to ensure that more customers feel like the showstopper in our exclusive festive collection. We wanted the campaign to truly connect with their dreams and desires of hoping to have all eyes on them this pujo season. Thanks to Team Pumpkin, our campaign vision has been perfectly captured through their execution.”
So far, the brand has partnered with local influencers who shared their journeys of transforming into showstoppers through their shopping experiences at Style Baazar stores. Each influencer aimed for a shared goal: to embrace their inner showstopper by highlighting looks from Soshti to Dashami.
“Our primary goal as a creative team is to develop content that not only resonates with the deepest desires of our audience but also empowers them to express their style. So far, we’ve conducted successful vox pops, collaborations with influencers and content creators alongside quirky product showcase using innovative themes and vibrant music. We’ve also been tailoring our content to meet the specific preferences of Style Baazar’s regional audience by employing dark posting strategies in set regions that feature material in their respective languages,” said Rashi Garodia, business head Team Pumpkin, Kolkata.
Campaign link-
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