MUMBAI: The Inshorts Group, with its flagship apps Inshorts and Public, presents platforms for brands to shine during the festive season. Inshorts, known for 60-word summaries, looks to help brands cut through the ad clutter by offering campaigns that aim to immediately capture attention. It said that the approach looks to ensure that each brand’s message is crafted to resonate with the right audience, providing tailored and impactful solutions.
Similarly, the Public app offers creative and hyperlocal solutions in multiple languages, allowing brands to connect with regional audiences. This multilingual approach aims to expand a brand’s reach, making festive campaigns more inclusive and locally relevant.
While Inshorts looks to deliver concise, high-impact communication, Public enhances local engagement, ensuring brands can leverage the unique strengths of both platforms to create festive campaigns that leave a lasting impression.
The company has given examples of work done:
Myntra: Interactive Treasure Hunt
The company partnered with Myntra on Inshorts App to enhance the Big Fashion Festival experience. The campaign introduced a ‘Treasure Hunt’ game within the app, seamlessly integrating with users’ regular news feeds. Participants searched for hidden festival-themed symbols, and clicking on these symbols unlocked exclusive Myntra offers and promotions. This gamified approach aimed to engage Myntra’s young, fashion-conscious audience and added a twist to their shopping experience. The goal was to make shopping more enjoyable.
Cadbury: Diwali Home Shopping Network
It partnered with Cadbury Celebrations on Public App for the ‘Diwali Home Shopping Network’ campaign, spotlighting homepreneurs, particularly homemakers, who transformed skills into home-based businesses. Featuring entrepreneurs from Ahmedabad, Jaipur, Pune, Mumbai, Kolkata, and Delhi, the campaign celebrated Diwali’s spirit of giving, through videos by creators on the Public app. These creators visited the homepreneurs to share their inspiring stories and showcase theirDiwali products. Designed for local impact, the campaign utilised interview videos and influencer marketing in Hindi to highlight the personal touch and dedication behind these creations. The goal was to capture the true essence of Diwali.
HDFC: Spin the Wheel
Teaming up with HDFC, Inshorts launched a ‘Spin the Wheel’ campaign, designed to increase user interaction and brand engagement. Users spun an interactive wheel on the Inshorts app to reveal various offers on travel, electronics, and smartphones. The full-screen ad provided a user experience, combining gamification with the opportunity to unlock HDFC promotions.
KFC: Onam Special
KFC launched an Onam campaign on the Public App, specifically designed for Kerala, to celebrate the festival’s traditions. This initiative utilised location-based advertising, delivering tailored messages in Malayalam to resonate with local audiences.
The campaign featured festive greetings and highlighted special discount offers on KFC’s menu, inviting families to enjoy a delicious meal together during Onam celebrations. By leveraging the Public App’s platform, KFC showcased the joy of sharing and the essence of communi.
SBI: Festive Home Loan Game
Inshorts’ festive campaign for SBI brought a twist to the promotion of SBI’s home loan offerings during Dussehra. The initiative featured a festive ‘aim and shoot’ game set against a vibrant motion story inspired by the festival. Users aimed at a symbolic Ravan figure, with each successful shot revealing information about SBI’s home loan options. This interactive game merged the cultural significance of Dussehra with informative content, providing users with what the company called an entertaining yet educational experience about SBI’s home loan options.
H&M: Personalised Style Guide
Inshorts and H&M introduced a personalised style guide within the app to enhance the shopping experience. Users entered their fashion preferences and received customised outfit recommendations. The style guide integrated with H&M’s product range, offering users a curated selection of clothing and accessories tailored to their individual tastes. This tool looked to streamline the shopping process, helping users easily discover and purchase fashion items that fit their style and needs.
Piyush Thakur, Chief Revenue Officer, Inshorts and Public app said, “The festive season presents a unique opportunity for brands to stand out, and with Inshorts and Public, we provide innovative solutions that spark creativity and inspire engagement.”
He additionally emphasised on the role of Brand Solutions at Inshorts, stating, “Our team is dedicated to crafting customised, high-impact campaigns that align with the festive spirit. From gamified experiences to localised content, we aim to create memorable campaigns that not only captivate audiences but also amplify brand presence during this critical time.”
