MUMBAI: boAt, an audio and wearable brand has done a partnership with ‘Unbox Therapy’, the tech review channel helmed by technology YouTuber Lewis Hilsenteger. In a review on the platform, boAt’s premium Nirvana Series.
The company claims to currently hold a 37.9% share in India’s audio category and experiencing robust growth of 33.3% (as per IDC). This partnership with Unbox Therapy aims to connect with tech-savvy audiences internationally, especially those who value authenticity and high performance in their lifestyle choices.
Unbox Therapy, helmed by Lewis Hilsenteger, boasts a YouTube following of over 24 million subscribers and a massive social media presence. Known for his reviews, Hilsenteger offers younger audiences trusted insights into tech and lifestyle products. In the review, he explores the premium features of boAt’s Nirvana Series, including its design, sound quality, and technological capabilities, showcasing the brand’s commitment to creating products that resonate with the needs of today’s youth.
“boAt’s collaboration with Unbox Therapy is more than just a review—it marks a milestone in our mission to set global standards in audio. With Lewis’s authentic insights and a long-term partnership, we’re excited to showcase Indian audio excellence on a global stage. Our investment in boAt Labs’ R&D has empowered us to democratise best-in-class features in the Nirvana series, making advanced audio technology accessible to all” said Siya Wadhawan, Head of Product Marketing at boAt.
boAt Labs’ R&D innovation has powered the Nirvana series.
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