MUMBAI: Bimbo Bakeries India, the Indian entity subsidiary of baked foods company, Grupo Bimbo, announces the launch of new campaign for its bread brand, Harvest Gold’s health and wellness product Atta Bread. The campaign focusses on the role and impact of 30% daily fibre in supporting good gut health. To promote healthier lifestyle choices, the campaign, with a uniquely singular message of ‘Happy Tummy is a Happy You’, highlights that four slices of Harvest Gold 100% Atta bread is all one needs for 30% daily fibre intake and enhance one’s overall health.
Harvest Gold said that it has consistently promoted healthy eating habits among Delhi NCR consumers with its varied bread range. This campaign encourages everyone to take a small step towards a healthier future by adding the power of an easy, nourishing breakfast meal while focusing on digestive health. The DVC showcases the versatility of Harvest Gold’s 100% Atta and Multigrain bread for converting every breakfast meal into a nourishing or indulging option to kickstart the day.
Raj Kanwar Singh, MD Bimbo Bakeries India, said, “At Bimbo Bakeries India, we are committed to building a better world by innovating and providing a variety of healthy food options to our consumers. In today’s fast-paced world, we want to offer consumers an easy and nourishing breakfast option with Harvest Gold’s 100 % Atta Bread. It is a wholesome and versatile choice that will help consumers meet a significant portion of their daily fibre needs and bring a positive change towards better health and wellness.”
The DVC is live on Harvest Gold’s social media handles, including Facebook, Instagram, and YouTube, helping viewers discover the nutritional benefits of the products.
