Mumbai: Yardley London, the 254-year-old fragrance and personal care brand, has relaunched its signature Perfumed Beauty Talc range. The new collection, featuring sleek and contemporary packaging, is designed to appeal to today’s modern, empowered women while staying true to Yardley’s rich legacy of elegance and quality.
South Indian cinema sensation Kalyani Priyadarshan has been appointed as the new face of Yardley’s Talc range. Known for her grace and poise, Kalyani embodies the timeless sophistication that Yardley represents. In the brand’s latest TVC, Kalyani exemplifies how the talc enhances her confidence and daily routine, empowering women to embrace their individuality and self-expression.
The TVC opens with Kalyani chatting with a friend about an upcoming beauty contest while applying Yardley Talc, showcasing its 97% naturally derived ingredients for a radiant glow and long-lasting fragrance. As she walks through the venue, her confidence and beauty draw admiring glances. A junior manager mistakes her for a contestant, only to be charmed by Kalyani’s poise when she reveals she’s just there to observe. The scene captures Yardley’s message of helping women step up, highlighting their best selves with confidence.
With a new ambassador and a fresh, empowering message, Yardley’s Perfumed Beauty Talc now features modern, premium packaging that aligns with its global identity while preserving the brand’s enduring legacy. Made with 97% naturally derived ingredients, the talc refreshes the skin with a long-lasting floral fragrance, adding a touch of luxury to daily routines. Vegan, cruelty-free, and free from parabens and sulfates, it’s gentle for everyday use. Infused with Yardley’s signature scents, the talc not only enhances natural beauty but also inspires confidence and style, encouraging women to embrace life’s challenges.
The refreshed Yardley London Beauty Talc range includes 8 fragrant variants, such as English Lavender, English Rose, Morning Dew, Royal Red Roses, and Imperial Jasmine. Designed to cater to a variety of preferences, these talcs naturally absorb sweat, leaving skin glowing and fragrant all day long.
Commenting on the relaunch, Manish Vyas, Senior Vice President and Business Head of Yardley India and Thailand, shared, “Yardley is undergoing a global relaunch with new packaging and improved product performance. In India, we’ve started with talcum powders, soaps, and handwash, with deodorants and perfumes to follow. We remain committed to delivering world-class products, honoring our 254-year legacy while helping today’s women step up as their best selves. With 97% naturally derived ingredients, premium packaging, and a wide range, we’re confident consumers will embrace the new Yardley offerings.”
Yardley London invites consumers to rediscover the elegance of its newly reimagined Beauty Talc range, now enriched with nature-inspired ingredients and a lasting floral fragrance. Elevate your daily beauty routine with Yardley’s timeless luxury, available now at leading retailers and online on Yardley London’s official website.
