MUMBAI: In collaboration with SW Network, an integrated advertising agency, and SW Studios (production house), Flipkart has unveiled a Black Friday campaign starring Bollywood’s Arshad Warsi. Inspired by his performance in the movie ‘Golmaal’, the campaign recreates a scene with a modern twist to spotlight Flipkart’s Black Friday Smartphone Sale.
The idea behind the campaign stemmed from the name “Black” Friday, prompting the team to revisit the Black scene from ‘Golmaal.’ Arshad Warsi’s casting was a deliberate choice to evoke nostalgia and amplify the humor with his unmatched comic timing. The line, “Lagta hai smartphones ke prices girne wale hain,” cleverly references the original dialogue while seamlessly tying it to Flipkart’s unbelievable deals on premium smartphones.
Directed in-house by Jaunty, the campaig blends nostalgia and humor with Flipkart’s core messaging.
Jaunty, business head SW Studios said, “Recreating the charm of such an iconic scene with Arshad Warsi was a thrilling experience. We aimed to craft a campaign that resonated with movie buffs and shoppers. By combining nostalgia with Flipkart’s narrative, we intended to provide an unforgettable experience that adds value to the Black Friday buzz.”
Campaign Video:
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